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HOOQ announces ad-free ‘freemium’ model in SEAsia

According to Jane Cruz-Walker, country GM of HOOQ Philippines, “video streaming is new in the Philippines. But times have changed; now, viewers are in control.” And this is what HOOQ aims to target, as it wants to “turn (people’s) downtime into productive ‘me time’.”

HOOQ, which offers video-on-demand service, unveiled a new app that aims to be the first-of-its kind hybrid model ad-free service that allows customers to sample the company’s offerings at no cost. Pilot episodes of all TV series – from DC’s Legends of Tomorrow, Supergirl, Devious Maids, The Mentalist, Castle to Alyas Robin Hood and Walang Hanggan – will now be free for all registered users even after their free trial period ended.

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According to Jane Cruz-Walker, country GM of HOOQ Philippines, “video streaming is new in the Philippines. But times have changed; now, viewers are in control.” And this is what HOOQ aims to target, as it wants to “turn (people’s) downtime into productive ‘me time’.”

HOOQ’s new ad-free freemium service will be available to all customers starting this October.

A new app interface was added to HOOQ, making it more friendly to mobile devices since over 80% of customers are consuming HOOQ on their mobile devices. This mobile-friendly release has a new real time content feed and personalized recommendation engine.  Additionally, there is an improved search engine, wish-lists (for future viewing) and optimized content delivery for faster app start and streaming start times.

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Sign up today on www.HOOQ.tv for a free trial. Monthly subscriptions start from P149.00; soon, customers can also choose from weekly subscriptions for P59.00. Globe Postpaid customers can get up to 45 days of free trial with Globe GoSURF 99 and below, and up to 90 days of free trial for all mobile customers availing of GoSURF 299 and up. Broadband customers also get HOOQ for free on Globe Home Broadband. Once the trial period expires, GoSURF customers can continue enjoying HOOQ at P149 subscription fee monthly charged to the Globe bill. For other subscribers, either pay the P149 monthly subscription fee through credit card or charge it to the Globe bill by texting HOOQ149 to 8888.

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