QSocialNow unveiled an evolved approach to consumer measurement via the concept of social media analytics by measuring audience and buyer perception with intelligence and richer data capacity. This helps companies make more informed decisions to reach the needs of their customers.
QSocialNow leverages big data and a customizable analytics platform to identify consumer reactions to brands, products, services and ideas while gauging trends and sentiment changes. Data can be segmented and analyzed for differing demographic needs, including socioeconomic background, location and dozens of other factors
QSocialNow’s analytics platform and Action Module provide actionable customer insights by leveraging information management that fulfills three essential functions: by listening, comprehending and acting in real time. This enables companies to better bridge their relationship with their customers in the market.
“In the digital era, customer relationships change both temporally and spatially in the market. Classic ‘listening’ approaches are not effective because they lack actionable insights that QSocialNow derives from qualitative and quantitative data. This allows us to pinpoint shifting customer perceptions and their rapid reactions to events, products and ideas in real time,” said Rafael Prieto, CEO for QSocialNow. “The strategic planning and execution of marketing and communication must occur dynamically and be backed by richer data. The company’s goals are being achieved by incorporating an Action Module into the QsocialNow analytics platform, creating a center of intelligent information management with the ability to develop all these processes simultaneously, creating a continuous and interactive feedback loop.”
The QSocialNow platform captures the feelings and perceptions of the public by leveraging Big Data technology. The platform processes thousands of conversations per second; measures and prioritizes their impacts; and then evaluates through qualitative analysis models that have been tailored for distinct vertical markets. QSocialNow stores hundreds of millions of lines of data; providing messages and modeled campaigns based on what customers are demanding at any moment and in any location.
QsocialNow expands listening capabilities by adding multiple data sources to social networks, whether public or company owned. This offers users a tool that allows analysis to pinpoint where the most interesting conversations about the business are happening, with APIs and an APP that adapts to the needs of each client.
To properly comprehend markets, including the emotional dimensions of consumer decision-making leads to developing an effective marketing action and communication that meets clients’ desires. This becomes the action stage that closes the feedback loop, and the process can continue uninterrupted.
The QSocialNow platform is fully automated and customizable.
