In recognition of the Philippines as one of the world’s largest social media markets and as one of Twitter’s fastest growing markets in 2015, the company has launched the #TwitterCityPH.
(From left) Aliza Knox, VP Online Sales – APAC and LATAM, Twitter; Rishi Jaitly, Vice President – Media, Asia Pacific & Middle East, Twitter; a life-sized standee of Maine Mendoza of the global phenomenon AlDub; and Richard Alfonsi, VP for Global Online Sales, Twitter.
The #TwitterCityPH, which is installed in a private space at the Mind Museum, comprises of different buildings and interactive zones, such as photobooth area #SelfieMuna; a classroom with the Twitter #FlightSchool training; a Twitter #Trending Frenzy Wall; an AlDub TV Booth; a basketball court; a #FoodStrip; and #PiliPinasDebates2016 podiums. There are also city street signs and local transportation that allow visitors to immerse themselves in the local culture and discover facts about how Twitter is integrated into Filipino life.
“We appreciate all of the love from Filipinos and we’re launching our first Asian #TwitterCity in the Philippines to show our commitment to our users, partners, and advertisers here,” said Richard Alfonsi, VP for global online sales at Twitter.
According to Rishi Jaitley, Twitter’s VP for media, Asia-Pacific and Middle East, the breakout for Twitter in the Philippines happened in 2015. However, he added that “we haven’t reached the tipping point but it shows how essential Twitter is in the Philippines,” he said.
Twitter also signed a partnership with the Commission on Elections (Comelec) for the #TwitterElection.
