Home digital services provider PLDT HOME announced that it continues to grow its market share in fixed broadband, as the company now commands a market share of over 70% at the end of the third quarter of 2015, with subscriber numbers growing three times more than the nearest competitor.
PLDT HOME, a unit of telco and digital services provide PLDT, registered double-digit growth in digital services such as the PLDT HOME Telpad, the all-in-one tablet, landline and broadband, the triple-play service where broadband and landline services are bundled with Cignal digital TV, as well as the home monitoring system FamCam.
“PLDT HOME continues to strengthen its leadership with more digital services via the Connected Home,” said PLDT and Smart EVP and head of consumer business Ariel P. Fermin. “The fixed line subscriber base reached about 2.3 million at the end of the third quarter of 2015, 54% of whom have fixed broadband subscriptions.”
At the start of the third quarter, PLDT HOME announced its roster of content bundled with broadband subscription from video-on-demand provider iflix and Fox International Channels to live HD channels from Cignal. These services are believed to have helped exacerbate the growth of broadband subscription, along with strong activations program.
PLDT HOME also launched the first and only Quadplay, the bundling offer where mobile services are packaged with voice, data, and cable television, providing customers with connectivity everywhere. It is the mobile service that contains PLDT HOME DSL broadband, PLDT landline, Cignal Digital TV and Smart mobile.
Following a strong Q3 performance, PLDT HOME introduced the TVolution stick—a device that turns any HDMI-capable TV to a fully functional Windows computer, and more recently, PLDT HOME Fibr rolled out speed boosts for all subscribers and broke new ground with the unveiling of the country’s first 1 Gbps broadband connection.