Lenovo launched a new marketing campaign dubbed #goodweird, which illustrates how the company’s YOGA products embrace “unexpected design and functionality”.
“We’ve fundamentally transformed how we define the Lenovo brand, from the tools we use like crowdsourcing and social media, to how we get things done with our balanced 360° agency model. The GoodWeird campaign really brings all these forces to life in a smart and engaging way that’s genuine to the purpose of our products,” said Michael Ngan, country GM, Lenovo Philippines.
For example, YOGA convertible hinges consist of more than 800 parts, outnumbering parts in the rest of the product. The hinge remains key to YOGA’s signature four modes: laptop, tent, stand and tablet. People loved these new ways to use a PC, and thus created demand for this new device category. On the Horizon tabletop PC, users can turn family board games night into interactive, digital gaming sessions thanks to its giant screen – the size of a coffee table. And with YOGA tablet, users can project a movie on the wall, enjoy deep base from the subwoofer and even hang it on a bathroom hook for entertainment that goes anywhere. All of these products are said to “change the way we use technology: they’re weird, but they’re #goodweird.”
Contest participants can join the Lenovo Good Weird Campaign Contest by visiting and liking the Lenovo Facebook page and looking for the #goodweird posts that contains the link to the #goodweird Project. Once the participant is redirected to the Good Weird website, he or she will be asked to submit the photo entry, write a brief description about the photo, and fill up the registration form. The photo should be encompass what is good weird and comply with the guidelines that can be seen in the mechanics page of the site.
Share at #goodweird for a chance to win Php 5000 Sodexo Gift Certificate.
The Good Weird Campaign Contest will run until November 21.
