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Mazda KOERU unveiled as all-new crossover concept

Mazda Motor Corporation unveiled the all-new crossover concept Mazda KOERU. Featuring the full suite of Mazda’s new-generation SKYACTIV technologies and designed under the KODO—Soul of Motion design language, the concept offers sporty yet refined styling and driving performance.

Mazda Motor Corporation unveiled the all-new crossover concept Mazda KOERU. Featuring the full suite of Mazda’s new-generation SKYACTIV technologies and designed under the KODO—Soul of Motion design language, the concept offers sporty yet refined styling and driving performance.

Mazda

The name “KOERU”, which literally means “exceed” or “go beyond” in Japanese, comes from Mazda’s aspiration to deliver value that goes well beyond the existing category norms and standards. As the latest incarnation of Mazda’s new-generation products, the Mazda KOERU crossover concept offers styling that exudes power, vitality and a new level of polished refinement. Targeted at customers with a cutting-edge mind-set, the Mazda KOERU is a bold challenge to the existing crossover market and embodies Mazda’s on-going quest to deliver pure driving pleasure.

Mazda KOERU reveals the qualities of KODO design. Focusing on the expression of refined dignity, Mazda imparted the KOERU with proportions and an intriguing form that hints of a Japanese aesthetic. The outcome is an evolution of the KODO design theme adapted to the crossover vehicle.

The car has the Signature Wing, while the LED guiding rings evoke the bright, strong-willed eyes of an untamed animal. A tight canopy and a modulating body generate a sense of speed and volume, creating a presence that sets the Mazda KOERU apart from existing crossover offerings. Highlights on the front and rear fenders extend towards the large wheels, suggesting powerful legs pounding the earth.

Fully adopting the latest SKYACTIV technologies, the Mazda KOERU responds linearly to the driver’s operations, providing a true Jinba-ittai driving experience.

Aerodynamic performance is achieved by a sleek body shape and optimization of the airflow over the upper body, as well as creating a turbulence-rectifying under-floor structure. These elements also enhance vehicle stability when driving at speed.

The Mazda KOERU is quieter and more relaxing due to Mazda’s NVH technology that quells noise and vibration path. Those technologies refined driving not offered by the existing crossover vehicles on the market today.

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