With a newly energized brand identity and logo, Lenovo intends to maintain its top market position in the personal computer (PC) business by improving customer reach and innovation.
Marking its 10th year in the business, Lenovo announced that it is currently the world’s No. 1 company in the PC business with a 20% share in the market. The company has remained the market leader for two consecutive years.
Harry Yang, Vice President and General Manager-SEA at Lenovo Corp.
“We see strong growth momentum in Southeast Asia with the Philippines being a key growth driver in the region for Lenovo,” said Harry Yang, Vice President and General Manager-SEA at Lenovo Corp.
For the first quarter of 2015, Lenovo’s sustained efforts in the Philippines have contributed to the overall growth of its business. According to Yang, the market share of the company for this quarter reached 13.5%, making the Philippines the first country in the region to become the top market for Lenovo’s products.
For the SEA region, Yang said Lenovo’s goal is to become the No. 2 in the market in a year’s time and become the market leader in two years.
“Southeast Asia is a mix of mature markets with an appetite for premium and cutting-edge technology, as well as fast-growing emerging markets with entry-level technology penetration, giving us the opportunity to grow market share quickly. Through our Protect and Attack strategy, Lenovo’s profits and revenues continue to expand through our three growth engines of Enterprise, Mobility, and Ecosystem/Cloud, as well as our strong PC business.”
According to Yang, Lenovo occupies the third position in the global market for smartphones which include both Lenovo and Motorola brands; and No. 3 in x86 servers worldwide.
Innovate and increase market share
In an interview with UpgradeMag.com, Michael Ngan, Country General Manager at Lenovo Philippines, claims that Lenovo will continue to innovate and increase its market share to keep up its market leadership.
“Definitely, Lenovo will continue to lead in innovation as it’s always been its legacy,” said Ngan. “And we want to get closer to customers now. Like, for example, if today we’re No. 1 in Manila, we’re not exactly No. 1 in other parts of the country, so we will reach out to more customers. We want to make sure that we increase Lenovo’s footprints all over the country, be it consumer or commercial.”
Aside from its PC business, Lenovo also envisioned its other products to become leaders in their respective segments.
Ngan claims Lenovo is currently the second biggest in the tablet market, with devices in both commercial and consumer markets.
The company will continue to invest more to the Philippine market for 2015 through new business models and strategy that focused on the following areas: geographical expansion; sustaining and building relationships with business partners; expand real presence; continue to build and augment the company infrastructure and resources; enhance after-sales improvements for customer peace of min; and drive more innovation to suit more Filipinos than ever before.
These areas of investment will also be implemented in the Southeast Asia region.
This transformation is part of Lenovo’s continuous shift on the entire device and connected ecosystem, with increased emphasis on human-centric design, from wearables and smartphones to tablets, PCs, servers and software as well as cloud services.
Lenovo continues to strengthen its foothold in the Philippines and take hold of market opportunities in the light of trends in mobility, devices, services, and applications, which are expected to drive 10.1% growth in local IT expenditures this year.
The company is also confident that industries such as banking, business process outsourcing, logistics, healthcare, and education will continue to flourish in the Philippines which give IT leaders the opportunity to continue showcasing innovative IT solutions such as PC, tablets, smartphones, servers and software.
Commenting on the impact of the ASEAN economic integration, Ngan said they remain optimistic about the outlook of the Philippine market. “We will continue to tap on market opportunities and maintain a stronger execution of our “Protect and Attack” strategy to propel the Philippine market to greater heights.”
