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Apple

Mobile app for party organizers launched

Partyology finds and categorizes the best content from around the web, providing users with a clean, image-driven layout to effortlessly scroll through and find anything they need. The app includes thousands of images for party themes, decor, favors, flowers, food, cocktails, and more.

Partyology has been launched to offer the first mobile app to design, plan, and shop for a party from start to finish, combining both inspiration and retail shopping in one place. Now available on iOS, Partyology helps users discover and save the best creative party ideas from across the web, and in a flash find and purchase unique party goods for every type of get-together. Instead of long-drawn-out searching through websites and stores to create and shop for the party you want, Partyology is your one-stop single app to do it all.

Partyology

Partyology was not created by party planners, but by two busy women with demanding careers, families, and social calendars who craved an easier way to plan everything from major parties to simple get-togethers.

“There are so many events that take place over the course of a year – whether bridal or baby showers, kids’ birthdays or retirement celebrations, holiday gatherings or simple dinner parties,” said Dr. Barbara Edelstein, co-founder of Partyology. “The fact is each one takes a ton of time and effort to plan, no matter how large or how small. This was a problem we were both experiencing first hand, so we created Partyology to address it.”

“We believe that stress-free celebrations can be a reality,” added Mechele Flaum, co-founder of Partyology and a marketing consultant to major consumer brands. “Partyology makes party planning a breeze by offering a single app that simplifies the process from beginning to end.”

Partyology finds and categorizes the best content from around the web, providing users with a clean, image-driven layout to effortlessly scroll through and find anything they need. The app includes thousands of images for party themes, decor, favors, flowers, food, cocktails, and more – with ready-to-buy invitations, decorations, party snacks and desserts and an incredible, curated array of party supplies from top retail partners. Easily search for specific keywords, or filter images by category, gender, type of party, and more. Partyology users can set up a personal profile and create multiple collections to easily save and organize ideas by event. Every image can also be made a favorite, and shared via text, email, or social media.

“Women love to throw parties – but in reality, they are time-crazed,” said Seri Kertzner, Party Stylist at Little Miss Party, NYC. “Partyology showcases amazing party ideas and makes purchasing everything needed for a memorable celebration quick and easy.”

Partyology is now available, free in the iTunes store.

For more information, visit www.partyology.com.

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