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Sony unveils ‘High-Resolution Audio’ series

Currently available in all participating Sony Centres nationwide, Sony Philippines brought in the MDR-1RBTMK2, MDR-1RMK2, and MDR-10RC headphones. This new range of headphones supports High Resolution Audio, which means they can pick up all the depth and detail in each recording. They will also enhance the sound from less detailed sources such as compressed MP3s, so all your favorite music will sound better than ever.

Sony

Introducing the new Sony MDR headphones line-up, the High-Resolution Audio series.

Tapping from its track record of design and technological innovation, the High Resolution Audio series delivers the truest and clearest reproduction of today’s music. Working alongside various artists and sound engineers around the globe, Sony has redefined what it means to deliver super music reproduction.

High Resolution Audio is the latest standard in audio quality that reproduces music just as artists intended, taking listeners through a unique sound journey that they can fully enjoy as if they were at the recording studio or onstage at a live concert with the artist.

Songs recorded through High Resolution Audio contain three times more sound quality than a regular CD, reaching 96kHz/24bit and higher. A higher sound quality provides music lovers an enhanced listening experience, treated with rich sounds whenever they use High-Resolution Audio products by Sony, allowing them to: experience live, immersive sound with High-Resolution Audio; and enhance compressed music files with Sony’s proprietary technologies.

“High Resolution Audio sets the standard for audio quality, enabling our customers to listen to music at its highest form. With our latest High Resolution Audio series, our customers can fully experience the rich atmosphere and immersive sounds that the artist and his team created; hearing their music just as they intended it to be heard,” said Cel Anolin, marketing officer – Personal Audio.

Since launching their “Music Deserves Respect” campaign, Sony has long been advocating to customers and fans alike to have a better appreciation of music. It’s about understanding the hard work and dedication that is placed into it – from the hours spent by the musicians to record a 12-song playlist to the team that assembles the studio that allow artists to hear every sound with clarity and consistency.

With the power of Sony’s acoustic engineering technologies, listeners can discover the subtle details and nuances of the music. High-Resolution Audio enables a whole new level of listening enjoyment. High-Resolution Audio takes users closer to the original, to provide a satisfying listening experience.

“Sony has long been committed to creating innovative devices that expertly produce unmatched sounds and our latest line of MDR headphones represents the very best of what we have to offer,” said Yasushi Asaoka, president and managing director of Sony Philippines.

Currently available in all participating Sony Centres nationwide, Sony Philippines brought in the MDR-1RBTMK2, MDR-1RMK2, and MDR-10RC headphones. This new range of headphones supports High Resolution Audio, which means they can pick up all the depth and detail in each recording. They will also enhance the sound from less detailed sources such as compressed MP3s, so all your favorite music will sound better than ever.

The wireless MDR-1RBTMK2 combines High Resolution Audio with instant connectivity, comfort and style. This NFC (Near Field Communication) Bluetooth headset allows one-touch listening so you can enjoy music from any NFC enabled Bluetooth music devices with just a tap.

The MDR-1RMK2 continues to provide quality and clarity with maximum comfort and sophisticated design. The MDR-1RMK2 supports High Resolution Audio formats and enhances compressed music files using Sony’s proprietary sound technologies. So users can experience the kind of immersive sound normally heard at a live concert or in a recording studio. Other features include beat response control for improved bass and pressure relieving cushions that provide a wrap around feel and acoustic sealing for powerful low range sound.

The MDR-10RC is the most compact model in the MDR-10 range, and comes with a folding mechanism for easy storage and ultra-portability that integrates curvature into the configuration of the headphones to ensure optimum fit, coupled with lightweight and super soft cushions that allow for comfortable wearing over long periods of time. Combining rich deep bass with beat response control and High Resolution Audio, the MDR-10RC delivers pure music enjoyment.

“Our range of High Resolution Audio headphones represents Sony’s commitment to build on our product and technological achievements. The superb audio reproduction and a comfortable fit in a beautiful attractive design for maximum music enjoyment are testaments to our engineering and innovation efforts since 1960. The aim has always been to create unique devices meant to expertly reproduce music just as the artists had truly intended,” Asaoka ended.

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