Maya, the country’s leading all-in-one fintech platform and No. 1 digital bank, is extending its partnership with the Philippine Sports Commission (PSC) through its support for Batang Pinoy 2025, the country’s premier grassroots sports program for young athletes.
Building on its earlier collaboration with PSC to modernize sports governance and promote financial access, Maya will support the event by helping participants easily onboard to their own financial accounts, introducing them to simple and secure digital banking tools that can support their everyday needs.
“Supporting PSC’s grassroots programs allows us to engage with the sports community in a meaningful way,” said Shailesh Baidwan, Maya Group President and Maya Bank Co-Founder. “Batang Pinoy gives us a great opportunity to connect with young athletes and help them take their first steps toward digital financial access.”
Strengthening Grassroots Sports
The partnership builds on PSC and Maya’s earlier collaboration to digitalize allowance distribution for national athletes—a significant upgrade from traditional manual disbursements. By moving to digital platforms, athletes no longer have to line up for their allowances, making the process faster, more secure, and laying the groundwork for future integrations to channel more athlete support.
It also gives athletes a guided introduction to managing their own financial accounts, supporting PSC’s vision of strengthening athlete welfare both on and off the field. This kind of digital foundation is crucial for enabling future programs that make financial literacy and access a core part of athlete development.
“We’re grateful for Maya’s continued support for Batang Pinoy. By enabling the electronic distribution of allowances, Maya helps us provide our athletes and delegates with a faster, safer and more convenient experience—so they can focus on what matters most: competing and growing,” said PSC Chairman John Patrick Gregorio.
Launched in 1998, Batang Pinoy is PSC’s flagship grassroots sports program aimed at inclusive participation, giving opportunities to out-of-school youth and marginalized sectors. It emphasizes both athletic development and values formation—such as discipline, hard work, camaraderie and sportsmanship.
This year’s edition of Batang Pinoy will be held in General Santos City from October 25 to 30, bringing together more than 15,000 young athletes from across the country to compete in 27 sports disciplines, from aquatics and athletics to martial arts and team sports.
Continuing Partnership for Sports
Maya and PSC are committed to working together to bring financial access and digital tools closer to the sports community. Through Batang Pinoy 2025, this partnership goes beyond the event itself—introducing young athletes to secure, easy-to-use financial services that can support their future, on and off the field.
This initiative is part of PSC’s broader digital transformation agenda and Maya’s mission to build more inclusive access to financial services across sectors.
