PRecious Communications, an award-winning multi-market integrated communications agency, is celebrating its third year of growth in the Philippines. With the National AI Roadmap in effect, the agency continues to scale its operations and strengthen its foothold in the market, growing 2.5x year-on-year on the back of established partnerships with leading tech enterprises and fast-growing startups in the Philippines and Southeast Asia. Amid the country’s fast-tracked adoption of AI, the agency has been strengthening its digital capabilities to support the demands of the growing economy.
As domestic spending remains strong and inflation stays low, the University of Asia and the Pacific forecasts the Philippines’ gross domestic product (GDP) to grow by 5.8% in the third quarter of 2025. Among the fastest in Southeast Asia, the Department of Finance previously reported a 5.5% GDP growth rate in the second quarter of 2025.
“The Philippines is not just one of our fastest-growing markets in Southeast Asia. It is redefining what is possible for our industry,” declared Lars Voedisch, Founder and Group CEO of PRecious Communications. “From a surging economy to a tech scene embracing AI at warp speed, the nation is pulling private and public forces together to build a future-ready workforce. The momentum here is electrifying, and we are all in, driving new growth frontiers not just in the Philippines, but across the region.”
Building on the agency’s established partnerships with the world’s leader in digital payments Visa, leading regional insurtech Igloo, and the Philippines’ largest telco provider Globe, PRecious Communications also represents Filipino-founded startups that have been making an impact in the Philippines and Southeast Asia. Among these fast-growing startups include credit-led neobank Zed and OpenAI’s first boutique consultancy partner in APAC, Thinking Machines.
“Since our establishment in 2022, it has been our mission to champion the Philippines’ digital economy. Leveraging the strength of our network, we have been supporting the growth of Filipino companies in Southeast Asia and the expansion of regional brands in the Philippines,” added Paolo Alba, Regional Vice President and Country Lead of PRecious Communications in the Philippines. “As we invest in new technologies and strengthen our digital capabilities, we look forward to driving more integrated solutions for our partners in the Philippines and across the region.”
Spearheading the agency’s digital integration is Hannah Kiwahko who was recently appointed associate country lead in the Philippines. A 10+ year digital and performance marketing veteran, Kiwahko has been recognized for leading award-winning campaigns with a proven track-record of impacting consumer engagement and client revenue for leading brands in the FMCG, healthcare and pharmaceutical industries. In her new role, Kiwahko will work closely with Alba to leverage the credibility of PR and measurability of digital marketing to integrate insight and data-driven solutions that help brands connect with audiences and drive tangible business results.
To reaffirm its momentum, PRecious Communications was named medium-sized consultancy of the year in Southeast Asia, while Alba was named executive of the year in the Philippines at the recently concluded 2025 International Business Awards (IBAs). In the Philippines, Alba and the agency have also been shortlisted for the agency leader of the year and most innovative PR agency of the year categories at the upcoming Marketech APAC NEXT Awards. PRecious Communications was among the top 4 PR agencies in the Philippines at Campaign Asia’s Agency of the Year Awards (AOY) and among the top 3 in-market consultancies in APAC at PRCA’s The Gold Standard Awards in 2024.
