When Daisy Deviña first learned about Surf2Sawa (S2S), the prepaid fiber internet product of leading fiber broadband and technology provider Converge ICT Solutions Inc., she immediately saw its potential as a life-changer.
With the service priced at less than half of a regular postpaid plan, she realized it could finally give families, long left behind in the digital age, a chance to connect.
Thus, when given the opportunity to break into the business as a community partner, Tita Dais – as she’s fondly called – grabbed the chance to sell it through her own distributorship firm Tita Dais FiberX Enterprise Solutions.
For many households in Naga that struggled to pay P1,500 monthly for the entry-level postpaid plan, Surf2Sawa’s P700 prepaid option became the key to unlocking affordable, unlimited connection. “Sa P700, meron ka nang unli internet. Ibig sabihin, meron ka nang magandang connection kasi wired siya. ‘Yun ang maganda sa Surf2Sawa,” she explained.
From handling sales and installations to repairs, load top-ups, and customer service, Tita Dais built her enterprise into a one-stop shop for subscribers. Her team’s same-day installations became their trademark, where households get connected instantly, often within the same hour they inquired.
Because of that, what started in 2021 with about 40 households a month soon blossomed. By 2023, her team had connected over 8,000 subscribers in a year. Today, they bring S2S to life for more than 1,200 new households monthly, serving nearly 30,000 active subscribers.
Speaking for customers, the appeal is simple, according to Tita Dais. The product is affordable, reliable, and fast. But more than that, it also brings joy as families experience the difference it makes in their lives. In fact, satisfied customers in Tita Dais’ community gave it a new name: ‘SurfSaya.’
“Dito sa Bicol, ang tawag nila dyan, ‘SurfSaya,’ hindi Surf2Sawa. Kasi nga, natutuwa sila. Kapag pumupunta ‘yung mga subscriber dito, ang sasabihin nila, “Dito ba ‘yung SurfSaya?”
But more than the product itself, Tita Dais believes her real edge is the way she and her team treat customers. Coming from decades in sales, she always believed in being true to what she offers.
“Ang pinaka sikreto sa sales ay ‘yung pagbenta nang tama; tamang produkto sa tamang customer. Hindi mo kailangang magsinungaling. Basta kung ano ‘yung produkto, ‘yun lang ang sasabihin mo,” she shared. Her straightforward, honest approach has built trust, loyalty, and word-of-mouth referrals that keep her business blooming.
And this success has also created opportunities for people around her. Over the past two years, she has helped 22 of her agents level up into subcontractors. She lent them vehicles, tools, even her own money at times, so they could start out on their own. Now, these former agents are now business owners, with their own teams, their own income, and a better life for their families.
“‘Yun po talaga ang dream ko sa buhay; ‘yung makatulong para maranasan din ng iba ‘yung nararanasan kong ginhawa. ‘Yung makita ko yung mga tao na mayroong sariling sasakyan, kumakain sila sa labas, nagpapasalamat sila sa akin. ‘Yun po ang kasiyahan ko na sa buhay,” Tita Dais said.
True to her name, Daisy continues to spread joy that blossoms in the lives of those around her. With eyes set on connecting even more households in Bicol, she remains rooted in gratitude and generosity.
“I-share lang natin ‘yung blessings. I-share natin yung opportunity, and maging consistent lang tayo sa lahat ng ginagawa natin. At syempre, ‘wag din kalimutan maging grateful sa opportunity at blessings na ating natatanggap.”
