With 99.5% of businesses in the Philippines classified as micro, small, and medium enterprises (MSMEs), access to fast and reliable financing remains a critical challenge, especially outside urban centers. In response, Asialink Finance Corporation, one of the country’s leading financing companies, has partnered with Kredit Hero, Asia’s first AI lending marketplace. This collaboration aims to streamline loan processing, enhance lead generation, and deliver a smarter, more inclusive borrowing experience through technology-driven solutions.
Through Kredit Hero’s platform, Asialink gains access to high-quality, pre-screened loan applicants. A dedicated dashboard enables the company to efficiently manage and prioritize leads based on borrower profiles and financial needs. In turn, Kredit Hero users can easily explore and apply for Asialink’s wide range of loan products, ensuring faster and more tailored financing solutions.
“This partnership is a pivotal step in our digital transformation journey because we believe MSMEs deserve the same seamless and efficient experience as large-scale borrowers,” said Samuel Cariño, President and CEO of Asialink. “With Kredit Hero’s AI platform, we can break down long-standing barriers in the lending process, making financing faster, smarter, and more accessible. Our goal has always been to level the playing field by ensuring every entrepreneur—no matter their size or location—can access the capital they need to grow.”
The collaboration supports Asialink’s broader mission to innovate and expand financial access to underserved markets. By integrating artificial intelligence into its loan origination process, Asialink empowers more entrepreneurs to secure capital for growth while maintaining speed, accuracy, and customer focus.
Highlighting how AI can be utilized to serve underserved markets, Kredit Hero Founder and CEO Scott Moore stated, “Kredit Hero is built to remove friction in the lending process. By using AI to match quality leads with lenders like Asialink Finance Corporation, we’re making it easier for SMEs with hard assets to get the financing they need, quickly and at scale.”
This collaboration with Kredit Hero follows a series of sector-crossing initiatives by Asialink aimed at expanding its reach and diversifying its offerings. Most recently, the company partnered with AutoHousePH, a Cebu-based digital vehicle marketplace, to improve access to affordable auto financing. By combining technology with flexible lending models, Asialink continues to develop inclusive solutions that respond to the evolving needs of Filipino borrowers.
More than building partnerships, Asialink is focused on building better experiences by delivering smarter, more accessible financing options through platforms and ecosystems that meet borrowers where they are. Whether through AI integration, asset-based lending, or automotive financing channels, the company remains steadfast in its mission to provide clients with greater options, stronger support, and better outcomes.
