Honda Philippines, Inc. (HPI), the No. 1 motorcycle manufacturer in the country, recently achieved a major milestone by hitting the 10-millionth motorcycle unit sales mark headed by HPI President Sayaka Arai-Hattori, along with HPI Management Team, supportive Dealers, and loyal customers. The 10-millionth unit sold was the Click125, marking a historic accomplishment that makes Honda the only brand to date to achieve this success.
To celebrate this milestone, a commemorative Click125 model with a special 10M sticker was introduced at a sendoff ceremony hosted by the company.
During the event, HPI emphasized the importance of its dealer partners and customers in achieving this milestone. The unwavering loyalty and spirited patronage of Honda’s customers also played a crucial part in this success. This achievement would not have been possible without the support of dealer nationwide and the customers who trust Honda’s products.
The attendees were graced with an inspiring message from Ms. Arai-Hattori. “Ten million—a number that transcends mere statistics. It represents countless hours of hard work, collaboration, a shared vision, and the ingenuity each of you has demonstrated throughout the years. Each sale is proof of our collective effort, resilience, and customer trust,” Arai continued. “Our motorcycles have touched lives across the country, cultures, and generations. Achieving ten million sales is a testament to HPI’s commitment to being the unwavering number one motorcycle manufacturer in the Philippines.’’
HPI’s journey to the 10 millionth sales milestone:
HPI moved to Batangas in 2006 to cater to the growing demand for its motorcycles. Among the motorcycle units that contributed to the 10-million sales include started with the TMX155 which is a popular business model. A motorcycle guaranteed to be strong and powerful that can handle even the toughest uphill roads, making it ideal for public transportation like tricycles and other business-related purposes.
In addition to its success is the Filipino favorite cub model, the XRM, Honda’s unique cub model for Filipino customers, having a tough modern image that provides a durable and tougher performance which captured the heart of customers mostly in Visayas and Mindanao that conquers on and off-road conditions.
Honda adapts quickly to the needs of the customers that’s why last 2018, Honda introduced the Click125 as “Game Changer” with its modern sporty, stylish design, fuel efficient and advance features that change the game in motorcycle industry and captures the heart of Filipinos making it the No. 1 model in the Automatic Transmission (AT) category. Honda expand its business as they introduced the local production of BeAT and Click125 to cater the growing demand and making HPI achieve the unwavering No.1 position in the market.
HPI also maintained its strong partnership with Dealers despite challenges faced in recent years, and remained resilient and capitalized on opportunities for growth, particularly with the increasing demands for better riding and commute experiences among Filipinos. The company maintains its position as the number one motorcycle manufacturer in the country in terms of market share.
The 10-million sales milestone was a testament to Honda’s success, highlighting its strong business partnerships, stakeholders, and most importantly, its valued and loyal Filipino customers. Honda’s commitment to providing the joy of mobility and comfort to all its customers remains unwavering. To pay tribute to all the hard work and support of HPI associates, this milestone is celebrated as a collective achievement.
HPI ensures that Filipinos always experience the joy of mobility and HPI will never stop creating, emphasizing its philosophy: Joy of Creating, Joy of Buying and Joy of Selling.
