{"id":74993,"date":"2026-08-22T08:52:33","date_gmt":"2026-08-22T00:52:33","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=74993"},"modified":"2026-08-22T08:52:33","modified_gmt":"2026-08-22T00:52:33","slug":"maya-customer-trust-is-reshaping-cybersecurity-in-digital-finance","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2026\/08\/22\/maya-customer-trust-is-reshaping-cybersecurity-in-digital-finance\/","title":{"rendered":"Maya: Customer trust is reshaping cybersecurity in digital finance"},"content":{"rendered":"

As Filipinos increasingly rely on apps to move, save, borrow and manage money,\u00a0cybersecurity\u00a0is becoming more visible in the financial experience itself\u2014from the controls customers can use directly, to the systems and policies designed to keep services running when threats emerge.\u00a0<\/strong><\/p>\n

At the recent BusinessWorld\u00a0Cybersecurity\u00a0Summit, Maya executives said this shift is changing not only how financial institutions approach security, but also what customers should expect and how regulation needs to evolve.<\/p>\n

Maya has increasingly put security controls directly in customers\u2019 hands. Through its in-app security features, users can\u00a0immediately\u00a0freeze or unfreeze cards and manage how they are used, while biometric authentication, fraud monitoring and other safeguards\u00a0operate\u00a0in the background.\u00a0Maya credit cards also use dynamic CVVs, adding another layer of protection for online transactions.<\/p>\n

Maya also works closely with regulators and law-enforcement agencies, including the Bangko Sentral ng Pilipinas (BSP), the Department of Information and Communications Technology (DICT)’s Cybercrime Investigation and Coordinating Center (CICC), the Department of Justice (DOJ) and the Philippine National Police (PNP).<\/p>\n

For\u00a0Kristoffer Rada, Head of Corporate Affairs at Maya, these developments reflect a broader change in the relationship between\u00a0cybersecurity\u00a0and consumer trust.<\/p>\n

\u201cFor us in Maya,\u00a0cybersecurity\u00a0is not some back-office\u00a0product,\u00a0it\u2019s really part of the product,\u201d Rada said. \u201cAs more people depend on digital financial services every day, maintaining trust becomes a responsibility shared by financial institutions, regulators, government and the broader ecosystem.\u201d<\/p>\n

Rada said effective\u00a0cybersecurity\u00a0policy increasingly has to balance strong safeguards and institutional accountability with the ability to respond to technologies and risks that are changing rapidly.<\/p>\n

The focus, he said, should extend beyond compliance with individual rules toward outcomes such as protecting customers,\u00a0maintaining\u00a0continuity of service, strengthening accountability, and ensuring institutions are prepared to respond and recover when incidents occur.<\/p>\n

\u201cTechnology evolves so fast. The rules that apply this year may no longer be applicable and could become archaic in five years,\u201d Rada said. \u201cWhatever technology evolves, you have to evaluate using the same standard because the risks are the same.\u201d<\/p>\n

Technology-neutral and risk-based standards can help regulation remain relevant, he said, but they need to be accompanied by closer coordination across government and industry.<\/p>\n

Cyber risks increasingly cut across banking supervision, data privacy, telecommunications, consumer protection and law enforcement. Rada said this makes\u00a0timely information sharing, coordinated\u00a0scam\u00a0prevention and clear regulatory expectations increasingly important.<\/p>\n

\u201cCyber threats do not stop at the boundaries of one company, one regulator or one country,\u201d he said. \u201cThe stronger the coordination across the ecosystem, the better we can protect customers and maintain confidence in digital services.\u201d<\/p>\n

Building resilience inside the enterprise<\/strong><\/p>\n

Jan Martin Encina, Director of Information Security at Maya, meanwhile,\u00a0said organizations\u00a0need to treat\u00a0cybersecurity\u00a0as an enterprise-wide responsibility rather than something owned solely by IT teams.<\/p>\n

\u201cCybersecurity\u00a0is no longer just an IT issue; it is a business imperative, a national security priority and a fundamental component of public trust,\u201d Encina said.<\/p>\n

He said strong cyber resilience requires organizations to move from reactive defenses toward continuous monitoring, stronger identity and access management, resilient infrastructure, regular security testing, and well-established incident-response capabilities.<\/p>\n

People are another critical part of that defense. Sustained employee awareness and customer education remain important as cybercriminals increasingly combine technology with social engineering and other tactics that exploit human behavior.<\/p>\n

Encina also stressed the value of public-private partnerships, cross-border cooperation and threat-information sharing as attacks become more sophisticated and interconnected.<\/p>\n

\u201cEnsuring that personal data is collected, stored and processed responsibly is not only a regulatory requirement, but also a moral obligation to the citizens and customers we serve,\u201d he said.<\/p>\n

For Maya,\u00a0cybersecurity\u00a0increasingly\u00a0operates\u00a0on several fronts at once:\u00a0giving customers more control, strengthening defenses behind the scenes, preparing institutions to remain resilient, and building a regulatory environment that can respond as technologies and threats evolve.<\/p>\n","protected":false},"excerpt":{"rendered":"

Maya has increasingly put security controls directly in customers\u2019 hands. Through its in-app security features, users can\u00a0immediately\u00a0freeze or unfreeze cards and manage how they are used, while biometric authentication, fraud monitoring and other safeguards\u00a0operate\u00a0in the background.<\/p>\n","protected":false},"author":6,"featured_media":74994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[413,2172,3704,7376],"class_list":["post-74993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-banking","tag-finance","tag-financing","tag-maya"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/74993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=74993"}],"version-history":[{"count":1,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/74993\/revisions"}],"predecessor-version":[{"id":74995,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/74993\/revisions\/74995"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/74994"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=74993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=74993"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=74993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}