{"id":73366,"date":"2026-03-06T07:17:30","date_gmt":"2026-03-05T23:17:30","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=73366"},"modified":"2026-03-04T08:19:36","modified_gmt":"2026-03-04T00:19:36","slug":"nubia-accelerates-ph-expansion","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2026\/03\/06\/nubia-accelerates-ph-expansion\/","title":{"rendered":"nubia accelerates PH expansion"},"content":{"rendered":"

nubia is reinforcing its long-term commitment to the Philippine market through sustained retail expansion across Mega Manila, supported by a rapidly growing nationwide footprint, increased retail investment, and continued e-commerce momentum.<\/span><\/strong><\/p>\n

Following its initial retail push in 2024, which marked the opening of its first concept stores and kiosks in select SM malls, nubia accelerated its expansion in 2025 with new locations at SM City Sta. Mesa, SM City Sucat, and SM City Fairview. These sites serve as strategic access points to some of the most densely populated residential and commercial corridors in Metro Manila.<\/span><\/p>\n

This year, nubia confirmed that its retail expansion budget is 15% higher than in 2025, with additional investments planned should performance continue to exceed targets. This sustained commitment is complemented by strong e-commerce performance across TikTok Shop, Shopee, and Lazada, reinforcing the brand\u2019s omnichannel growth strategy.<\/span><\/p>\n

\u201cThe Philippines remains a key growth market for nubia, and our continued retail expansion across Mega Manila reflects that commitment,\u201d said Gavin Lian, Country Head of nubia Philippines. \u201cWe are building a stronger omnichannel presence that makes nubia more accessible to Filipino consumers.\u201d<\/span><\/p>\n

Strong Growth from 2024 to 2025<\/span><\/b><\/p>\n

From 2024 to 2025, nubia significantly expanded its offline retail footprint as part of its strategy to bring the brand closer to consumers through physical stores and mall-based touchpoints. The brand increased its kiosk count from five in 2024 to 32 by the end of 2025, with a target of 50 in 2026. Concept stores grew from two to six during the same period and are projected to reach 12 this year, while two lounges were introduced in 2025 as part of its premium retail rollout.<\/span><\/p>\n

Across its physical network, nubia\u2019s retail touchpoints expanded from 700 in 2024 to over 1,200 by end-2025, with a 2026 target of 1,500. Distribution stores likewise grew from 800 to more than 1,400, with plans to reach 1,600 by the end of this year, further strengthening the brand\u2019s nationwide presence in key shopping destinations.<\/span><\/p>\n

On the after-sales front, nubia has established drop-off points in all MemoXpress stores nationwide, ensuring broader access to service and support as its customer base continues to grow.<\/span><\/p>\n

\u201cEach new store strengthens our offline presence and allows us to serve customers more directly across Mega Manila,\u201d Lian added. \u201cIn Sta. Mesa, we connect with students and young professionals. Our Sucat locations enable us to reach communities in the south, while Fairview anchors our presence in the north and nearby provinces. We are investing more aggressively in physical retail to meet the growing demand in the Philippines for accessible lifestyle and gaming devices.\u201d<\/span><\/p>\n

Going Beyond Mega Manila and New Partnerships<\/span><\/b><\/p>\n

Beyond Mega Manila, nubia has also lined up new and upcoming locations across the country, including a concept store at NCCC Mall Davao and another at Robinsons Place Dumaguete, as well as kiosk openings in Waltermart malls and additional Pacific Mall locations across Luzon.<\/span><\/p>\n

nubia is working with a broader network of mall partners as part of its 2026 expansion roadmap, including SM Malls, Robinsons Place, Waltermart, Gaisano Mall, Ayala Malls, Pacific Mall, NCCC Mall, BQ Mall, and KCC Mall.<\/span><\/p>\n

These moves underscore nubia\u2019s intent to build a truly nationwide retail presence spanning Luzon, Visayas, and Mindanao.<\/span><\/p>\n

Sustaining Momentum Across E-Commerce Platforms<\/span><\/b><\/p>\n

Over the past year, nubia has continued to strengthen its online presence across TikTok Shop, Shopee, and Lazada, sustaining strong momentum during major campaign periods and the holiday season. The brand has also kept close ties with these platforms to bring exclusive deals, promotions, and campaign-led offers to consumers, making nubia smartphones more accessible to a wider range of Filipino shoppers.<\/span><\/p>\n

On TikTok Shop, nubia saw sales build steadily toward the latter part of the year, with November and December emerging as the strongest months. Shopee delivered consistently strong performance throughout 2025, while Lazada posted standout results during peak periods, with December and June marking the brand\u2019s strongest sales months and continuing to serve as a highly effective channel for turning customer interest into purchases. With a robust omnichannel network now firmly in place, nubia is well-positioned to bring its next wave of innovations closer to Filipino consumers.<\/span><\/p>\n

Next Chapter: Expanding nubia\u2019s Portfolio in the Philippines<\/span><\/b><\/p>\n

Looking ahead, nubia is set to further expand its product portfolio in the Philippines, including the upcoming launch of a new gaming series that many Filipino gaming communities have been anticipating. Slated to arrive this March, the new release underscores nubia\u2019s commitment to bringing more performance-driven and accessible devices to the local market, giving fans and consumers more to look forward to in the next few months.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

This year, nubia confirmed that its retail expansion budget is 15% higher than in 2025, with additional investments planned should performance continue to exceed targets. This sustained commitment is complemented by strong e-commerce performance across TikTok Shop, Shopee, and Lazada, reinforcing the brand\u2019s omnichannel growth strategy.<\/p>\n","protected":false},"author":6,"featured_media":73367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[7582,201],"class_list":["post-73366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-nubia","tag-smartphone"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/73366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=73366"}],"version-history":[{"count":1,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/73366\/revisions"}],"predecessor-version":[{"id":73368,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/73366\/revisions\/73368"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/73367"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=73366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=73366"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=73366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}