{"id":72880,"date":"2026-01-21T07:49:41","date_gmt":"2026-01-20T23:49:41","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=72880"},"modified":"2026-01-19T11:52:25","modified_gmt":"2026-01-19T03:52:25","slug":"tnt-earns-global-recognition-at-2025-international-business-awards","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2026\/01\/21\/tnt-earns-global-recognition-at-2025-international-business-awards\/","title":{"rendered":"TNT earns global recognition at 2025 International Business Awards"},"content":{"rendered":"<div>\n<p><strong>TNT, the value brand of PLDT\u00a0mobile wireless subsidiary Smart Communications, Inc. (Smart), earned multiple honors at the recent 2025 International Business Awards (IBA), which celebrate outstanding organizations and professionals worldwide.<\/strong><\/p>\n<\/div>\n<div>\n<p>At the 22nd edition of the IBA, TNT bagged a Gold Stevie for Brand Experience of the Year \u2013 Consumer for its groundbreaking TNT Petmaloop Challenge.<\/p>\n<\/div>\n<div>\n<p>The campaign gathered content creators from all over the archipelago to feature highlights of their hometowns that give them \u2018saya\u2019 or joy using the micro-vlogging app TikTok. The campaign culminated in an uninterrupted stream that earned a Guinness World Records title for the Longest Travel Livestream after running for 26 hours, 15 minutes, and 29 seconds.<\/p>\n<\/div>\n<div>\n<p>TNT also received a Silver Stevie\u00ae for Viral Marketing Campaign of the Year for its SIM Registration campaign, which blended creativity and humor in urging subscribers to register their SIMs on time.<\/p>\n<p>The campaign immediately gained over 100 million views across social media platforms, with viewers organically sharing them for being entertaining and unskippable.<\/p>\n<\/div>\n<div>\n<p>\u201cThese latest awards\u00a0affirm\u00a0TNT\u2019s mission as a brand that champions everyday Filipinos not only through our affordable services but also through our creative and meaningful campaigns \u2013 powered by our award-winning network,\u201d \u00a0said Lloyd R. Manaloto, First Vice President at Smart.<\/p>\n<\/div>\n<div>\n<p>TNT\u2019s awards form part of the broader recognition received by the PLDT Group and Smart\u00a0at the same awards, reflecting continued investments in network development, innovation, and customer-focused initiatives.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At the 22nd edition of the IBA, TNT bagged a Gold Stevie for Brand Experience of the Year \u2013 Consumer for its groundbreaking TNT Petmaloop Challenge.<\/p>\n","protected":false},"author":1,"featured_media":72881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[368,383,4563],"class_list":["post-72880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-award","tag-smart","tag-tnt"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/72880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=72880"}],"version-history":[{"count":1,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/72880\/revisions"}],"predecessor-version":[{"id":72882,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/72880\/revisions\/72882"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/72881"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=72880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=72880"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=72880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}