{"id":72580,"date":"2025-12-22T07:51:26","date_gmt":"2025-12-21T23:51:26","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=72580"},"modified":"2025-12-16T09:39:22","modified_gmt":"2025-12-16T01:39:22","slug":"pldt-enterprise-enters-into-an-explorative-partnership-with-innovator-awing","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2025\/12\/22\/pldt-enterprise-enters-into-an-explorative-partnership-with-innovator-awing\/","title":{"rendered":"PLDT Enterprise enters into an explorative partnership with innovator AWING"},"content":{"rendered":"<div><strong>In today\u2019s hyperconnected world, staying online has become second nature. Whether lounging at a caf\u00e9, shopping at a mall, or waiting at an airport lounge, access to public Wi-Fi has become an essential part of daily life\u2014keeping Filipinos informed, entertained, and connected wherever they go.\u00a0<\/strong><\/div>\n<div><\/div>\n<div>To support this increasingly digital lifestyle, PLDT Enterprise has entered into an explorative partnership with the innovator AWING, and its strategic partner global technology company NTT e-Asia, to pioneer a new digital advertising solution that reimagines how millions of Filipinos experience public Wi-Fi connectivity.<\/div>\n<div><\/div>\n<div>Under this collaboration,\u00a0Wi-Fi Ads powered by AWING\u00a0aims to transform the simple act of connecting to Wi-Fi into a more engaging and seamless experience for customers, while enabling businesses and brands to reach audiences more effectively based on their real-world location and behaviors.<\/div>\n<div><\/div>\n<div><b>Making Public Wi-Fi More Useful and Engaging<\/b><\/div>\n<div><\/div>\n<div>With\u00a0<b>Wi-Fi Ads<\/b>, customers who log onto a participating public Wi-Fi network may see relevant, non-intrusive brand messages or offers that match their location\u2014similar to how ads appear on login pages of major establishments.<\/div>\n<div><\/div>\n<div>For businesses, these Wi-Fi touchpoints are transformed into additional marketing channels to reach potential customers\u2014particularly in high-traffic venues\u2014without disrupting the connectivity experience, tapping a large-scale\u00a0Mobile Location-based Marketing (MLBM)\u00a0network to enable highly targeted, context-based communication.<\/div>\n<div><\/div>\n<div><b>Shaping the Future of Connected Experiences<\/b><\/div>\n<div><\/div>\n<div>The exploratory partnership enables PLDT Enterprise to offer this platform to select customers who are using\u00a0BEYOND FIBER\u00a0or\u00a0Branch-In-A-Box, both of which can integrate AWING\u2019s platform. As the strategic collaboration progresses, it opens opportunities for PLDT Enterprise to bring more value-added services that complement existing connectivity solutions.<\/div>\n<div><\/div>\n<div>\u201cAs businesses continue to innovate, we want to help them elevate everyday customer touchpoints\u2014starting with something as simple and familiar as public Wi-Fi,\u201d said\u00a0Blums Pineda, Senior Vice President and Head of Enterprise Business Group at PLDT and Smart. \u201cWe look forward to positive results from the pilot and to discovering bigger opportunities where we can all grow and create value together. That\u2019s really the meaning behind this partnership.\u201d<\/div>\n<div><\/div>\n<div>Nguyen Tien Dzung, CEO of AWING, shared: \u201cWe saw an opportunity to bring technology that\u2019s healthier, more sustainable, and more accessible to more communities. Together with PLDT Enterprise and NTT, we\u2019re excited to explore new ways to create shared value and make a lasting impact through technology, digital advertising, and media.\u201d<\/div>\n<div><\/div>\n<div>Reo Kusaka, Head of Global Business of NTT EAST, added: \u201cOur experience in Japan shows how digital services can meaningfully connect technology, community development, and the environment. Through our partnership with PLDT Enterprise and AWING, we\u2019re bringing this vision to life\u2014creating smarter, more vibrant spaces where people and businesses thrive together.\u201d<\/div>\n<div><\/div>\n<div>The partnership supports industries such as\u00a0FMCG, retail, banking, electronics, automotive, real estate, mobile apps, travel, and hospitality\u2014sectors where customer engagement is heavily influenced by physical location and on-site experiences.<\/div>\n<div><\/div>\n<div>By offering brands more visibility in places where customers already are, this initiative supports businesses in strengthening marketing reach and deepening engagement.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Under this collaboration,\u00a0Wi-Fi Ads powered by AWING\u00a0aims to transform the simple act of connecting to Wi-Fi into a more engaging and seamless experience for customers, while enabling businesses and brands to reach audiences more effectively based on their real-world location and behaviors.\u00a0<\/p>\n","protected":false},"author":6,"featured_media":72581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[7894,379,5096,96],"class_list":["post-72580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-awing","tag-pldt","tag-pldt-enterprise","tag-technology"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/72580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=72580"}],"version-history":[{"count":1,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/72580\/revisions"}],"predecessor-version":[{"id":72582,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/72580\/revisions\/72582"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/72581"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=72580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=72580"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=72580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}