{"id":71981,"date":"2025-10-29T07:07:54","date_gmt":"2025-10-28T23:07:54","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=71981"},"modified":"2025-10-20T15:10:24","modified_gmt":"2025-10-20T07:10:24","slug":"pldt-enterprise-and-newbuy-group-form-partnership","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2025\/10\/29\/pldt-enterprise-and-newbuy-group-form-partnership\/","title":{"rendered":"PLDT Enterprise and Newbuy Group form partnership"},"content":{"rendered":"<div><strong>As online transactions continue to grow, secure communication has become essential for operators to safeguard SMEs and e-commerce businesses. To address this, PLDT Enterprise has partnered with\u00a0Newbuy Group, a Hong Kong\u2013based global cloud communications platform with operations across the Philippines, Vietnam, and Singapore, for\u00a0Smart Messaging Suite, enabling telco-grade, reliable, and secure communication solutions.\u00a0\u00a0\u00a0<\/strong><\/div>\n<div><\/div>\n<div>Newbuy, through its aggregator brand TelcoSMS, powers real-time communication for SMEs and e-commerce platforms such as OTPs that secure access and payments and marketing SMS for promotions and reactivation. With PLDT Enterprise, Newbuy gains access to a streamlined, high-capacity messaging platform that ensures critical notifications reach end-users at near 100% open rates\u2014reducing churn, boosting trust, and lowering operational costs.<\/div>\n<div><\/div>\n<div>Newbuy is also partnering with PLDT Enterprise to integrate\u00a0Silent Authentication\u00a0into its services. This advanced feature goes beyond traditional OTPs by enabling frictionless, SIM-based verification that strengthens user protection against emerging fraud schemes, while aligning with regulatory requirements set by the Bangko Sentral ng Pilipinas.<\/div>\n<div><\/div>\n<div>\u201cThis collaboration demonstrates how we work alongside industry innovators to deliver communication platforms that are not only scalable, but also secure by design,\u201d said\u00a0Mitch Locsin, First Vice President and Head of Enterprise Core Business at PLDT Enterprise. \u201cBy enabling Newbuy\u2019s real-time engagement with its customers, we are helping shape a safer and more seamless digital ecosystem.\u201d<\/div>\n<div><\/div>\n<div>\u201cAs we expand our footprint in Asia, it is essential for us to work with partners who can ensure the speed, reliability, and integrity of our services,\u201d said\u00a0Joe Champ, President of Newbuy Group. \u201cThrough Smart Messaging Suite, strengthened by Silent Authentication, we can guarantee our operator-clients that every message sent is delivered securely, instantly, and compliantly.\u201d<\/div>\n<div><\/div>\n<div>The partnership continues PLDT Enterprise\u2019s growing role in supporting the\u00a0IT and platforms industry\u00a0with solutions that enable operational efficiency and address the growing importance of cybersecurity and regulatory compliance.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The partnership continues PLDT Enterprise\u2019s growing role in supporting the\u00a0IT and platforms industry\u00a0with solutions that enable operational efficiency and address the growing importance of cybersecurity and regulatory compliance.\u00a0<\/p>\n","protected":false},"author":6,"featured_media":71982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[7816,379,5096,96],"class_list":["post-71981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-newbuy","tag-pldt","tag-pldt-enterprise","tag-technology"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/71981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=71981"}],"version-history":[{"count":1,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/71981\/revisions"}],"predecessor-version":[{"id":71983,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/71981\/revisions\/71983"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/71982"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=71981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=71981"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=71981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}