{"id":71792,"date":"2025-10-10T06:50:40","date_gmt":"2025-10-09T22:50:40","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=71792"},"modified":"2025-10-08T14:52:46","modified_gmt":"2025-10-08T06:52:46","slug":"precious-communications-marks-3-years-in-ph-with-2-5x-growth-and-expanding-ai-era-capabilities","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2025\/10\/10\/precious-communications-marks-3-years-in-ph-with-2-5x-growth-and-expanding-ai-era-capabilities\/","title":{"rendered":"PRecious Communications marks 3 years in PH with 2.5x growth and expanding AI-era capabilities"},"content":{"rendered":"

PRecious Communications<\/a>, an award-winning multi-market integrated communications agency, is celebrating its third year of growth in the Philippines. With the National AI Roadmap in effect, the agency continues to scale its operations and strengthen its foothold in the market, growing\u00a02.5x year-on-year\u00a0on the back of established partnerships with leading tech enterprises and fast-growing startups in the Philippines and Southeast Asia. Amid the country\u2019s fast-tracked adoption of AI, the agency has been strengthening its digital capabilities to support the demands of the growing economy.\u00a0<\/strong><\/p>\n

As domestic spending remains strong and inflation stays low, the University of Asia and the Pacific forecasts the Philippines\u2019 gross domestic product (GDP) to\u00a0grow by 5.8%\u00a0in the third quarter of 2025. Among the fastest in Southeast Asia, the Department of Finance previously reported a 5.5% GDP growth rate in the second quarter of 2025.<\/p>\n

\u201cThe Philippines is not just one of our fastest-growing markets in Southeast Asia. It is redefining what is possible for our industry,\u201d declared Lars Voedisch, Founder and Group CEO of PRecious Communications. \u201cFrom a surging economy to a tech scene embracing AI at warp speed, the nation is pulling private and public forces together to build a future-ready workforce. The momentum here is electrifying, and we are all in, driving new growth frontiers not just in the Philippines, but across the region.\u201d<\/p>\n

Building on the agency\u2019s established partnerships with the world\u2019s leader in digital payments\u00a0Visa, leading regional insurtech\u00a0Igloo, and the Philippines\u2019 largest telco provider\u00a0Globe, PRecious Communications also represents Filipino-founded startups that have been making an impact in the Philippines and Southeast Asia. Among these fast-growing startups include credit-led neobank\u00a0Zed\u00a0and OpenAI\u2019s first boutique consultancy partner in APAC,\u00a0Thinking Machines.<\/p>\n

\u201cSince our establishment in 2022, it has been our mission to champion the Philippines\u2019 digital economy. Leveraging the strength of our network, we have been supporting the growth of Filipino companies in Southeast Asia and the expansion of regional brands in the Philippines,\u201d added\u00a0Paolo Alba, Regional Vice President and Country Lead of PRecious Communications in the Philippines. \u201cAs we invest in new technologies and strengthen our digital capabilities, we look forward to driving more integrated solutions for our partners in the Philippines and across the region.\u201d<\/p>\n

Spearheading the agency\u2019s digital integration is\u00a0Hannah Kiwahko\u00a0who was recently appointed associate country lead in the Philippines. A 10+ year digital and performance marketing veteran, Kiwahko has been recognized for leading award-winning campaigns with a proven track-record of impacting consumer engagement and client revenue for leading brands in the FMCG, healthcare and pharmaceutical industries. In her new role, Kiwahko will work closely with Alba to leverage the credibility of PR and measurability of digital marketing to integrate insight and data-driven solutions that help brands connect with audiences and drive tangible business results.<\/p>\n

To reaffirm its momentum, PRecious Communications was named medium-sized consultancy of the year in Southeast Asia, while Alba was named executive of the year in the Philippines at the recently concluded\u00a02025 International Business Awards (IBAs). In the Philippines, Alba and the agency have also been shortlisted for the agency leader of the year and most innovative PR agency of the year categories at the upcoming\u00a0Marketech APAC NEXT Awards. PRecious Communications was among the top 4 PR agencies in the Philippines at Campaign Asia\u2019s Agency of the Year Awards (AOY) and among the top 3 in-market consultancies in APAC at PRCA\u2019s The Gold Standard Awards in 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"

With the National AI Roadmap in effect, the agency continues to scale its operations and strengthen its foothold in the market, growing\u00a02.5x year-on-year\u00a0on the back of established partnerships with leading tech enterprises and fast-growing startups in the Philippines and Southeast Asia.<\/p>\n","protected":false},"author":6,"featured_media":71793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[853,7799,96],"class_list":["post-71792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-artificial-intelligence","tag-precious-communications","tag-technology"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/71792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=71792"}],"version-history":[{"count":1,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/71792\/revisions"}],"predecessor-version":[{"id":71794,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/71792\/revisions\/71794"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/71793"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=71792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=71792"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=71792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}