{"id":71767,"date":"2025-10-08T07:50:18","date_gmt":"2025-10-07T23:50:18","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=71767"},"modified":"2025-10-03T00:51:54","modified_gmt":"2025-10-02T16:51:54","slug":"pldt-home-accelerates-fiber-growth-delivers-strong-1h-performance","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2025\/10\/08\/pldt-home-accelerates-fiber-growth-delivers-strong-1h-performance\/","title":{"rendered":"PLDT Home accelerates fiber growth, delivers strong 1H performance"},"content":{"rendered":"

PLDT Home accelerated its fiber-led growth in the first half of 2025, with fiber-only revenues rising 7% year-on-year to \u20b129.5 billion. Fiber now accounts for 97% of Home revenues, underscoring PLDT\u2019s continued transition away from legacy technologies. Overall, Home revenues grew 4% year-on-year to \u20b130.4 billion, driven by aggressive fiber expansion, bundled services, and enhanced customer engagement.<\/span><\/strong><\/p>\n

\u201cOur growth reflects the increasing demand for high-speed connectivity and value-rich digital experiences,\u201d said John Y. Palanca, SVP and Head of PLDT Home Business. \u201cWe\u2019re expanding our fiber footprint while delivering bundled services that meet evolving customer needs.\u201d<\/span>\u00a0<\/span><\/p>\n

In the first half of 2025, PLDT Home sustained its premium ARPU and grew net additions, which highlights the value and strength of its services that drive customers\u2019 continued trust.<\/span>\u00a0<\/span><\/p>\n

The telco added 169,000 new fiber subscribers in H1, tripling last year\u2019s net additions and bringing total connections to 3.53 million.<\/span><\/p>\n

This growth momentum goes beyond its network expansion, but also about delivering bundled lifestyle services, superior customer care, and personalized digital engagement. Flagship bundles such as Fiber Unli All and Fiber Plus Netflix, continue to attract subscribers with their mix of broadband, mobile, and content services. Over 80% of new customers in Q2 opted for higher-value plans priced at \u20b11,299 and above, helping drive the industry\u2019s highest average revenue per user (ARPU) at \u20b11,485.<\/span><\/p>\n

Customer service innovations such as faster installations, AI-powered support, and improved repair times have strengthened retention, keeping churn at the industry\u2019s lowest rate, 1.93%.\u00a0<\/span>\u00a0<\/span><\/p>\n

PLDT Home is also tapping new household segments through Fiber Prepaid, designed for families who prefer the flexibility of prepaid services. Early results show that a disciplined and selective rollout of the prepaid service is gaining traction as ARPU levels have remained healthy, indicating that growth is incremental rather than shifting away from postpaid.<\/span><\/p>\n

PLDT Home continues to play a critical role in enabling participation in the digital economy. The ongoing expansion of its fiber footprint increases accessibility to high-speed connectivity in more parts of the country. The PLDT Group\u2019s fiber footprint remains the most extensive in the Philippines at around 1.2 million cable kilometers. Homes passed reached 19.01 million in 74 percent of the country\u2019s towns and 91 percent of total provinces.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Fiber now accounts for 97% of Home revenues, underscoring PLDT\u2019s continued transition away from legacy technologies. Overall, Home revenues grew 4% year-on-year to \u20b130.4 billion, driven by aggressive fiber expansion, bundled services, and enhanced customer engagement.<\/p>\n","protected":false},"author":6,"featured_media":71768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[379,1606,96],"class_list":["post-71767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-pldt","tag-pldt-home","tag-technology"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/71767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=71767"}],"version-history":[{"count":1,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/71767\/revisions"}],"predecessor-version":[{"id":71769,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/71767\/revisions\/71769"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/71768"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=71767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=71767"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=71767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}