{"id":71672,"date":"2025-10-01T07:48:31","date_gmt":"2025-09-30T23:48:31","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=71672"},"modified":"2025-09-30T14:51:15","modified_gmt":"2025-09-30T06:51:15","slug":"maya-said-to-revolutionize-credit-card-security-with-customer-first-approach","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2025\/10\/01\/maya-said-to-revolutionize-credit-card-security-with-customer-first-approach\/","title":{"rendered":"Maya said to revolutionize credit card security with customer-first approach"},"content":{"rendered":"

Maya, a fintech ecosystem and digital bank, introduced a first-of-its-kind credit card security model that puts customers directly in control of protecting their accounts. The Maya Black credit card is numberless, its Card Verification Value (CVV) refreshes with every use inside the app and a built-in Security Center lets users freeze activity, set limits or block transactions instantly.\u00a0<\/strong><\/u><\/u><\/span><\/p>\n

The move marks a new standard for customer protection in Philippine banking, where most institutions still rely on hotline-driven processes. By making security a visible feature, not just a back-office safeguard, Maya is giving Filipinos the confidence to use credit daily without fear.\u00a0<\/u><\/u><\/span><\/p>\n

\u201cSecurity should not feel complicated\u2014it should give peace of mind,\u201d said\u00a0Shailesh Baidwan, Maya Group President and Maya Bank Co-Founder.\u00a0\u201cWe\u2019re giving customers simple, powerful tools to protect themselves in real time. When people know they are in control, they are more confident to use credit and grow with it.\u201d\u00a0<\/u><\/u><\/span>\u00a0<\/u><\/u><\/span><\/p>\n

The Maya Black credit card\u2019s protections are reinforced by biometric logins, one-time passwords and AI-driven fraud monitoring capable of blocking suspicious activity instantly. Together, these features make Maya the first in the country to combine user-facing controls with enterprise-grade defenses in one integrated digital banking experience.\u00a0<\/u><\/u><\/span><\/p>\n

Maya\u2019s strategy is grounded in the belief that trust can be designed. In a country where only 15% of Filipino adults owned at least one credit card as of 2024, according to TransUnion Philippines, fear of fraud has long been a barrier. By putting security directly in users\u2019 hands\u2014freezing, unfreezing and managing cards with a tap\u2014Maya is opening the door for more first-time and hesitant customers to enter formal finance.\u00a0<\/u><\/u><\/span><\/p>\n

\u201cThis is the future of secure finance: visible, real-time and customer-driven,\u201d\u00a0Baidwan added.\u00a0\u201cBy raising the bar for digital banking and credit cards in the Philippines, we are proving that world-class security and everyday usability can go hand in hand. That\u2019s how we build lasting trust\u2014and that\u2019s how we grow financial inclusion.\u201d\u00a0<\/u><\/u><\/span><\/p>\n

<\/u>\u00a0<\/u><\/span>Maya\u2019s security innovations are part of its broader vision of \u201celevated finance,\u201d where every product\u2014from payments and savings to credit\u2014is designed with both protection and simplicity built in.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The Maya Black credit card is numberless, its Card Verification Value (CVV) refreshes with every use inside the app and a built-in Security Center lets users freeze activity, set limits or block transactions instantly.\u00a0<\/p>\n","protected":false},"author":6,"featured_media":71673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[2172,7376,96],"class_list":["post-71672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-finance","tag-maya","tag-technology"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/71672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=71672"}],"version-history":[{"count":1,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/71672\/revisions"}],"predecessor-version":[{"id":71674,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/71672\/revisions\/71674"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/71673"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=71672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=71672"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=71672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}