{"id":70686,"date":"2025-07-28T07:12:00","date_gmt":"2025-07-27T23:12:00","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=70686"},"modified":"2025-07-21T12:14:37","modified_gmt":"2025-07-21T04:14:37","slug":"maya-extends-winning-streak-at-pr-awards-asia-pacific-2025","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2025\/07\/28\/maya-extends-winning-streak-at-pr-awards-asia-pacific-2025\/","title":{"rendered":"Maya extends winning streak at PR Awards Asia-Pacific 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Maya, the Philippines\u2019 leading fintech ecosystem and #1 digital bank, earned top honors at the 2025 PR Awards Asia-Pacific, taking home Gold for PR Event and Silver for Best Brand Strategy. The recognition spotlights Maya\u2019s bold, people-first approach to making banking digital, inclusive, and culturally relevant.\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The winning campaign, <em>Get Banked with Maya<\/em>, brought financial empowerment to the forefront\u2014reaching unbanked and unhappily banked Filipinos long underserved by traditional banking.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cGreat marketing begins with a great product, and at Maya, we build both with purpose,\u201d said Pepe Torres, Maya Group Chief Marketing Officer. \u201cWe tell our story with the boldness and heart of a brand that listens\u2014making digital banking feel relevant, inclusive, and delightful.\u201d\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maya\u2019s campaigns are designed for the new majority\u2014Filipinos who live digitally and want more control over their money. From the <em>My Money, My Bank, My Way<\/em> campaign with Liza Soberano to <em>Get Banked with Maya<\/em> featuring both Liza and global icon Dolly de Leon, Maya continues to connect with younger, bolder audiences on their own terms.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Get Banked with Maya <\/em>reflects a deeper shift in how brands grow\u2014through meaningful experiences, behavioral design, and cultural relevance. Maya delivers this not just through its intuitive app and bold marketing, but by creating everyday moments that help Filipinos build better money habits with confidence.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This marks Maya\u2019s third consecutive win at the PR Awards Asia-Pacific\u2014following its recognition for the <em>PayMaya-to-Maya<\/em> rebrand campaign launched in 2022 and its win for <em>My Money, My Bank, My Way <\/em>campaign launched in 2023. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The PR Awards Asia-Pacific, organized by Campaign Asia, honors the most impactful and creative public relations work across the region. It celebrates excellence in storytelling, brand communication, and campaign effectiveness\u2014spotlighting standout talent and innovation in the industry.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The winning campaign, Get Banked with Maya, brought financial empowerment to the forefront\u2014reaching unbanked and unhappily banked Filipinos long underserved by traditional banking.\u00a0<\/p>\n","protected":false},"author":6,"featured_media":64493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[368,7376],"class_list":["post-70686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-award","tag-maya"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/70686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=70686"}],"version-history":[{"count":1,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/70686\/revisions"}],"predecessor-version":[{"id":70687,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/70686\/revisions\/70687"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/64493"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=70686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=70686"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=70686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}