{"id":70447,"date":"2025-07-11T07:37:00","date_gmt":"2025-07-10T23:37:00","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=70447"},"modified":"2025-07-03T11:39:24","modified_gmt":"2025-07-03T03:39:24","slug":"globe-expands-customer-base-to-61-6-million","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2025\/07\/11\/globe-expands-customer-base-to-61-6-million\/","title":{"rendered":"Globe expands customer base to 61.6 million"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Globe President and CEO Carl Cruz believes in building a company around people and customers, not products. This mindset is shaping how the company grows, and how it impacts the lives of millions of Filipinos.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the first quarter of 2025, 87% of Globe\u2019s total service revenues came from data, up from 85% the previous year\u2014a strong sign that Filipinos are embracing a digital-first lifestyle, and Globe is enabling it at scale. Globe mobile customers also expanded to 61.6 million subscribers as of end-March 2025, up 5% from 58.8 million a year earlier. Globe broadband customers also grew to 1.83 million as of end-March 2025, up from 1.72 million in the same period last year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We\u2019re not just going digital for the sake of it,&#8221; said Cruz. &#8220;We\u2019re building solutions that reflect real needs, real affordability, and real stories of connection. That means helping students with their online learning, helping an OFW see their family over a clear video call, or allowing small businesses to receive payments digitally. These moments are what matter.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That approach is clearly resonating with customers. As of April, GFiber Prepaid (GFP) earned a standout Net Promoter Score (NPS) of 67\u2014a strong indicator of satisfaction and trust among value-conscious households.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GFP continues to reshape the home connectivity market. With 70% reload rates\u2014the highest among prepaid fiber brands\u2014and a stellar 53% quarter-on-quarter subscriber growth, the product is expanding rapidly into income-challenged households\u2014proof that affordable, on-demand fiber is unlocking real demand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;These numbers are indicative that customers prefer our service,&#8221; Cruz added. &#8220;We\u2019ll keep innovating, investing, and pushing technology forward, but always with the customer in mind.&nbsp; When you build with empathy, the impact follows.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the first quarter of 2025, 87% of Globe\u2019s total service revenues came from data, up from 85% the previous year\u2014a strong sign that Filipinos are embracing a digital-first lifestyle, and Globe is enabling it at scale. <\/p>\n","protected":false},"author":6,"featured_media":70448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[33,96,2727,1656],"class_list":["post-70447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-globe-telecom","tag-technology","tag-technology-adaption","tag-technology-investment"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/70447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=70447"}],"version-history":[{"count":1,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/70447\/revisions"}],"predecessor-version":[{"id":70449,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/70447\/revisions\/70449"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/70448"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=70447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=70447"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=70447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}