{"id":69635,"date":"2025-05-12T07:50:00","date_gmt":"2025-05-11T23:50:00","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=69635"},"modified":"2025-05-08T11:53:39","modified_gmt":"2025-05-08T03:53:39","slug":"doubleverify-partners-with-iwf-to-strengthen-initiatives-against-child-sexual-abuse-materials-online","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2025\/05\/12\/doubleverify-partners-with-iwf-to-strengthen-initiatives-against-child-sexual-abuse-materials-online\/","title":{"rendered":"DoubleVerify partners with IWF to strengthen initiatives against child sexual abuse materials online"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/preciouscomms-dot-yamm-track.appspot.com\/2wjuMIn0HhRrQpsaqh6iKQQSYqAuhYKKb2VqGhLKg0wpYHM2olgHdGpB0LfohR8fF3MGtJpt2YESr-s5QUkMZ6InBACBRHcl7z5Efs3Rg-LtKk8VaEhmjTCsvY1_HrHyOjOaBPJeDnuDVRUtnaT4DnOL_94HxgCA1x-Co_7tKib-vQQ4rxoc\" target=\"_blank\" rel=\"noreferrer noopener\">DoubleVerify<\/a> announced that it is deepening its commitment to keeping digital advertising free from exploitative and illegal content through a new partnership with the Internet Watch Foundation (IWF). <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The IWF operates globally to combat the spread of Child Sexual Abuse Material (CSAM) through the detection and identification of criminal imagery online and ensuring its removal. DV\u2019s partnership with IWF aligns with its broader industry efforts to prevent advertising budgets from inadvertently being funneled to illicit content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cGiven its role in the digital advertising ecosystem, DoubleVerify will help lead the way in how adtech companies can help prevent the monetization of CSAM,\u201d said Derek Ray-Hill, CEO of IWF. \u201cThis partnership enables us to move faster and further together in the fight to protect children online by scaling efforts to shut down monetization pathways for this harmful content.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe fight against illegal and harmful content online requires not just talk, but ongoing, collective action,\u201d said\u00a0Mark Zagorski, CEO of DoubleVerify.\u00a0\u201cBy working together across advertisers, adtech platforms, publishers, law enforcement, and third-party experts, we can make a meaningful impact in keeping digital advertising safe, responsible, and free from the monetization of harmful content. We will continue this important work, as illegal content online is a constantly evolving security challenge.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/preciouscomms-dot-yamm-track.appspot.com\/2KKJcc3g1AnyNPBLZyad6zYkHBywhiTEsLTVwGHeCHFRaHM2olgHkkgdQCmsMpvc43UpzgHnxjKZTvKYDo8ji1KpnjTfpiItdf0inUPZu9hyhzz5DVLQQssRVyGRLbBCiUapKwAjkTiD9SA1TnTcwRBmq2BwmXVWkRzAhkj333Vm9ZrEjV22aycgJfSXblRh9Zv4vxXwODgErOADCdMTBYqnfNPi-_qPLjz0qpA-IwmJoZIcrLQTpQLA5E-B0XnUB1z_fyOo7xJ5UN5pELkMvaHXav9L1Vw\">DV introduced several initiatives<\/a>&nbsp;earlier this year to support the demonetization of ad-supported CSAM across the open web and has continued to focus on the issue, making the following progress:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Implemented P2P Sharing and Streaming Avoidance Category<\/strong>: DV launched a dedicated \u201cP2P Sharing and Streaming\u201d avoidance category that allows brands to block ads from appearing on peer-to-peer sharing and streaming sites and apps, which can be exploited to host illegal or exploitative material. This category supports pre-bid blocking and post-bid monitoring across open web and mobile app inventory, and is enabled by default.<br><\/li>\n\n\n\n<li><strong>Expanded Distribution of \u201cHighly Illicit: Do Not Monetize\u201d Content Category<\/strong>: This new safeguard helps advertisers avoid domains flagged by trusted third-party organizations, such as the National Center for Missing &amp; Exploited Children (NCMEC), as potentially containing or facilitating CSAM or other illegal content. It complements DV\u2019s existing protection tools and is also enabled by default. Importantly, this category is made available without charge to all platforms, regardless of whether they are DV clients, with nearly 30 platforms having implemented this content category control to date. The \u201cHighly Illicit: Do Not Monetize\u201d category is dynamic and informed by the insights from third-party experts, industry collaboration, and law enforcement guidance.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Now, DV is expanding these efforts through a formal partnership with the IWF, Europe\u2019s biggest hotline dedicated to identifying and removing child sexual abuse imagery from the internet. In 2024, the IWF detected more webpages containing such content than in any previous year in its 29-year history. As part of the collaboration, DV will begin incorporating the IWF\u2019s URL List, a comprehensive index of known CSAM-hosting webpages, into its \u201cHighly Illicit: Do Not Monetize\u201d content category.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking ahead, DV and IWF plan to further strengthen detection and reporting of potential CSAM. DV will contribute by flagging any potentially harmful content not yet identified by IWF, enabling swift verification, law enforcement referral in the U.S. and globally, and takedown where applicable. IWF partners closely on reporting and removal with organizations globally, including NCMEC in the U.S., as well as their counterparts across Europe and Africa.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DV\u2019s efforts reflect its broader commitment to creating a safer digital environment, particularly for children. As momentum builds around industry and legislative efforts to further protect young users online, DV is taking proactive steps to ensure that advertising does not support harmful or exploitative content. The company\u2019s collaboration with IWF and expansion of the data supporting its \u201cDo Not Monetize\u201d category are part of a larger push to build a more responsible media ecosystem\u2014one grounded in safety, transparency, and accountability.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DV is also engaging with leading third-party technology partners to enhance its capabilities in automating the detection of suspected illicit content as part of its classification process, further strengthening its commitment to protecting customers from the inadvertent monetization of such material.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DV\u2019s partnership with IWF aligns with its broader industry efforts to prevent advertising budgets from inadvertently being funneled to illicit content.<\/p>\n","protected":false},"author":6,"featured_media":68517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[7518,96,2727,1656],"class_list":["post-69635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-doubleverify","tag-technology","tag-technology-adaption","tag-technology-investment"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/69635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=69635"}],"version-history":[{"count":1,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/69635\/revisions"}],"predecessor-version":[{"id":69636,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/69635\/revisions\/69636"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/68517"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=69635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=69635"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=69635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}