{"id":69402,"date":"2025-04-26T07:24:00","date_gmt":"2025-04-25T23:24:00","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=69402"},"modified":"2025-04-22T12:27:10","modified_gmt":"2025-04-22T04:27:10","slug":"reincubate-hp-form-partnership-focusing-on-ai-video-conferencing-technology","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2025\/04\/26\/reincubate-hp-form-partnership-focusing-on-ai-video-conferencing-technology\/","title":{"rendered":"Reincubate, HP form partnership focusing on AI video conferencing technology"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Reincubate \u2013 an innovator in edge AI and audio-video processing \u2013 and HP Inc.  announced that they have formed a strategic multi-year partnership to build upon Reincubate&#8217;s industry-leading AI video conferencing technology to enhance on-device video and video conferencing experiences.<br><\/strong><br>\u201cWe&#8217;re excited to partner with Reincubate to harness its AI video technology, enabling HP\u2019s next gen AI PC users to collaborate clearly,\u201d said Guayente Sanmartin, Senior Vice President &amp; Division President, Commercial Systems &amp; Display Solutions at HP. \u201cThis partnership leverages HP\u2019s next-gen AI PC NPUs to deliver more immersive digital collaboration experiences. Because all the AI processing of video and audio is entirely local on the NPU, it&#8217;s not only more efficient, but completely secure.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neural-processing units, or NPUs, in AI PCs unleash the next generation of capabilities in notebooks, allowing for private, secure, and always-connected experiences that use minimal CPU and GPU resources, enabling higher performance and longer-lasting battery life. Reincubate\u2019s AI capabilities are optimized for NPU-equipped SoCs (system on a chip) from HP\u2019s silicon partners.<br><br>\u201cWe&#8217;re thrilled to be partnering with HP to deliver powerful new experiences to nurture creativity, making personal systems more personal for modern work environments and consumers. With its leading position, HP is the ideal partner to extend the reach of our technology. HP\u2019s remarkable innovation in technology, design, and AI is a fine counterpart to our work,\u201d said Reincubate CEO Aidan Fitzpatrick. \u201cI\u2019m excited to contribute to HP\u2019s leadership by helping create more authentic, higher quality video experiences for its customers.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reincubate makes Camo, the popular app that gives users video superpowers. Reincubate\u2019s patented technology harnesses digital video and audio devices, enabling users to improve, customise and personalise the video they meet, present, stream or record with. Reincubate\u2019s capabilities leverage AI, run natively on multiple platforms, and are optimised for NPU. Reincubate is based in London, UK.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reincubate \u2013 an innovator in edge AI and audio-video processing \u2013 and HP Inc.  announced that they have formed a strategic multi-year partnership to build upon Reincubate&#8217;s industry-leading AI video conferencing technology to enhance on-device video and video conferencing experiences.<\/p>\n","protected":false},"author":6,"featured_media":69403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[4751,853,51,7664,96,2727,1656],"class_list":["post-69402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-ai","tag-artificial-intelligence","tag-hp","tag-reincubate","tag-technology","tag-technology-adaption","tag-technology-investment"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/69402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=69402"}],"version-history":[{"count":1,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/69402\/revisions"}],"predecessor-version":[{"id":69404,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/69402\/revisions\/69404"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/69403"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=69402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=69402"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=69402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}