{"id":68716,"date":"2025-03-08T07:36:00","date_gmt":"2025-03-07T23:36:00","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=68716"},"modified":"2025-03-06T19:38:44","modified_gmt":"2025-03-06T11:38:44","slug":"smart-to-accelerate-ai-transformation-with-amazon-web-services","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2025\/03\/08\/smart-to-accelerate-ai-transformation-with-amazon-web-services\/","title":{"rendered":"Smart to accelerate AI transformation with Amazon Web Services"},"content":{"rendered":"\n

Smart Communications, Inc. (Smart), the wireless subsidiary of the Philippines\u2019 largest integrated telco network PLDT Inc. (PLDT), and Amazon Web Services (AWS) are working together to ramp up Smart\u2019s data and artificial intelligence (A.I.) transformation.<\/strong><\/p>\n\n\n\n

With petabytes of data at its disposal, Smart aims to enhance customer experiences through A.I.-powered applications. Smart will use AWS\u2019s services to unify Smart\u2019s data platform, enabling advanced analytics and machine learning (ML) for personalized services. Transitioning to a cloud-based platform using AWS and Databricks will accelerate Smart\u2019s time-to-market and improve operational efficiency.

\u201cSmart\u2019s approach to A.I. is one driven by relentless innovation. This is why we\u2019ve entered this long-term partnership with AWS to build the A.I.-driven telco of the future,\u201d said Anastacio \u201cBoy\u201d Martirez, Smart Chief Operating Officer. \u201cAmazon Web Services is not just a leader in the digital space. It is a driving force behind entire economies, ours included. As we enter the age of A.I., there could be no better partner to help us navigate this transformation.”<\/p>\n\n\n\n

\u201cAnd we don\u2019t want a piecemeal approach to A.I.,\u201d he added. \u201cThis is why we\u2019re developing what we call a \u201cCenter for Acceleration\u201d of A.I. We plan to gather all the best minds in A.I., and this partnership with AWS is a big step towards that direction. It will give us first-hand access not just to the expertise of our partners from AWS, but also to the entirety of their generative A.I. services.\u201d\u201cAI’s true power lies in its ability to drive business outcomes, and Smart presents a tremendous opportunity\u2014not just for us to provide our services, but also to collaborate on how AI can drive real impact in one of the most tech-savvy markets in Southeast Asia,\u201d said Geeta Chaudhary, Managing Director, AWS Professional Services, Asia Pacific and Japan. \u201cTelcos in the region are leading the charge in harnessing the transformative power of data, and Smart is at the forefront of this revolution. We are excited to embark on this journey together.\u201d

“Data is the fuel that powers AI and many companies are sitting on treasure troves of data. Our goal is to help our customers unlock data intelligence \u2013 AI tailored to the organization\u2019s unique data to solve domain-specific business challenges. We are pleased that Smart has selected the Databricks Data Intelligence Platform on AWS for its data and AI transformation,” said Cecily Ng, Vice President and General Manager of ASEAN and Greater China, Databricks. “Together, we will deliver more value to all of Smart’s customers with real-time insights to meet their business needs.”

This modernization project with AWS Professional Services is supported by key partners of AWS, including Databricks. Thus far, Smart and its parent company PLDT have launched several generative AI use cases meant to deliver real-time, personalized telco promotions, manage customer comments, address data privacy queries, and provide customer support, among other services and solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"

With petabytes of data at its disposal, Smart aims to enhance customer experiences through A.I.-powered applications. Smart will use AWS\u2019s services to unify Smart\u2019s data platform, enabling advanced analytics and machine learning (ML) for personalized services.<\/p>\n","protected":false},"author":6,"featured_media":68717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[379,343,96,2727,1656],"class_list":["post-68716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-pldt","tag-smart-communications","tag-technology","tag-technology-adaption","tag-technology-investment"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/68716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=68716"}],"version-history":[{"count":2,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/68716\/revisions"}],"predecessor-version":[{"id":68720,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/68716\/revisions\/68720"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/68717"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=68716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=68716"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=68716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}