{"id":68529,"date":"2025-02-27T07:24:00","date_gmt":"2025-02-26T23:24:00","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=68529"},"modified":"2025-02-26T16:06:29","modified_gmt":"2025-02-26T08:06:29","slug":"pernod-ricard-philippines-announces-rollout-of-its-digital-label-initiative-across-its-entire-brand-portfolio","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2025\/02\/27\/pernod-ricard-philippines-announces-rollout-of-its-digital-label-initiative-across-its-entire-brand-portfolio\/","title":{"rendered":"Pernod Ricard Philippines announces rollout of its digital label initiative across its entire brand portfolio"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Pernod Ricard Philippines, producer of premium wines and spirits, announced the rollout of its digital label initiative across its entire brand portfolio. This pioneering move aims to provide Filipino consumers with transparent, accessible information to help them make well-informed and responsible drinking decisions.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recognizing the increasing demand for transparency, Pernod Ricard is integrating QR code-enabled digital labels on all brands, such as Beefeater Gin, Jameson Irish Whiskey, Ballantine\u2019s Scotch Whisky, Chivas Regal, and Absolut Vodka. These QR codes, printed on the back labels, will lead consumers to dedicated webpages offering comprehensive product information, health guidelines, responsible drinking advice, and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Empowering Filipinos Through Information<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s fast-paced world, Filipino consumers seek easy access to reliable product information. With our digital labels, we\u2019re making this possible by providing key details at their fingertips,\u201d shared Hadyu Ikrami, Head of Legal, Public Affairs, Communication and S&amp;R, Pernod Ricard Philippines. \u201cThis initiative supports the Philippines&#8217; digitalization efforts while reinforcing our commitment to responsible drinking. By providing consumers with easy access to essential information, we empower them to make informed choices and enjoy convivial moments responsibly\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What Filipino Consumers Can Expect:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Product Transparency: Detailed information about ingredients and alcohol content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Responsible Drinking Tips: Guidelines on alcohol consumption aligned with local health recommendations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The digital label initiative is now fully available across all Pernod Ricard brands in the Philippines, making it the first major rollout by a global wine and spirits group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Commitment to Responsible Drinking<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pernod Ricard Philippines has long championed responsible drinking campaigns, such as the widely recognized \u201cDrink More Water\u201d campaign, which encourages consumers to stay hydrated and pace themselves when consuming alcohol. The introduction of digital labels furthers this mission, reinforcing the company\u2019s dedication to reducing harmful drinking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This initiative underscores Pernod Ricard\u2019s global strategy of corporate premiumization\u2014creating meaningful social interactions through responsible and informed consumption.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This pioneering move aims to provide Filipino consumers with transparent, accessible information to help them make well-informed and responsible drinking decisions.<\/p>\n","protected":false},"author":6,"featured_media":68540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[96,2727,1656],"class_list":["post-68529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-technology","tag-technology-adaption","tag-technology-investment"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/68529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=68529"}],"version-history":[{"count":1,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/68529\/revisions"}],"predecessor-version":[{"id":68541,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/68529\/revisions\/68541"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/68540"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=68529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=68529"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=68529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}