{"id":68142,"date":"2025-02-03T17:12:29","date_gmt":"2025-02-03T09:12:29","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=68142"},"modified":"2025-02-03T17:12:31","modified_gmt":"2025-02-03T09:12:31","slug":"home-credit-philippines-clinches-silver-at-60th-anvil-awards","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2025\/02\/03\/home-credit-philippines-clinches-silver-at-60th-anvil-awards\/","title":{"rendered":"Home Credit Philippines clinches silver at 60th Anvil Awards"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Home Credit Philippines (HCPH), the country\u2019s leading consumer finance company, clinched silver at the 60th Anvil Awards this year under the Public Relations Tools Category (Special Events) for its press event, <em>&#8220;Unlocking a New Decade of Credit Opportunities for Filipinos.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This recognition underscores Home Credit\u2019s unwavering commitment to delivering innovative financial solutions that empower Filipino families. Held on May 13, 2024, the award-winning event marked the beginning of an exciting new chapter for Home Credit as it entered a new decade of operations in the Philippines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The award-winning press event successfully gathered over 100 journalists and bloggers, resulting in extensive media coverage across print, online, and broadcast platforms. These efforts amplified Home Credit\u2019s message of making essential commodities and high-ticket items more accessible to Filipinos through 0% interest installment plans. It also featured exhibits showcasing Home Credit\u2019s trusted partners, including Abenson, Acer, Cellboy, Digimap, Imperial Appliance Plaza, Octagon, Power Mac Center, Samsung, and Silicon Valley.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sheila Paul, Chief Marketing Officer of Home Credit Philippines, emphasized how the recognition reinforces the company\u2019s commitment to creating a brighter financial future for Filipino families.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis award reflects our unwavering commitment to making life\u2019s essentials and aspirations more accessible to our customers,\u201d said Paul. \u201cThrough our year-round campaigns for Summer, Back-to-School, and Holiday, which we have highlighted in the press event\u2014we create opportunities for Filipinos to enjoy exceptional deals, including 0% interest installment rates during peak shopping seasons. As we have consistently done in recent years, we will continue to empower and uplift lives by delivering innovative financial solutions, staying true to our mission of bringing financial opportunities closer to every Filipino.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exceeding expectations with its remarkable turnout, the press event generated outstanding results in media reach, coverage, and cost efficiency. It significantly expanded HCPH\u2019s visibility across various sectors, underscoring the company\u2019s mission to make financial services more accessible to Filipinos nationwide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the standout stories to emerge from the event was the success of Home Credit&#8217;s Summer Campaign. The 0% interest financing on cooling appliances led to the sale of over 1,000 air-conditioning units per day, providing relief to Filipino families during the intense summer heat. The event also emphasized how Home Credit\u2019s installment plans made premium items like iPhones more attainable for Filipinos. In 2023 alone, the company financed 12.5 million mobile phones, generating \u20b130 billion in sales\u2014\u20b16 billion of which came from iPhones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, the event showcased Home Credit\u2019s wide range of product offerings, from televisions and computers to e-bikes and medical equipment. The customer experience was further enhanced through Shoppingmall.ph, Home Credit\u2019s online platform, featuring over 50,000 deals from more than 500 merchant partners nationwide, expanding the company\u2019s reach and accessibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis initiative was more than just an event; it was a celebration of Home Credit\u2019s decade-long mission to improve the lives of Filipino families,\u201d said Michael Dugenia, Managing Partner at DM&amp;A Co., the marketing communications firm behind the press event. \u201cWe are honored to have played a role in crafting a campaign that not only tells Home Credit\u2019s inspiring story but also creates meaningful connections with their customers.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This Silver Anvil Award marks the second recognition for both Home Credit and DM&amp;A Co., following their Silver Anvil win for the Back-to-School campaign in 2023. Their continued success exemplifies a results-driven partnership focused on impactful and creative audience engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now in its 60th year, the Anvil Awards is widely recognized as the gold standard of public relations excellence in the Philippines. Organized annually by the Public Relations Society of the Philippines, it honors campaigns that demonstrate outstanding creativity and effectiveness. This year\u2019s <em>Gabi ng Parangal,<\/em> held on January 28, 2025, at The Manila Hotel, celebrated the best PR campaigns in the country.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This recognition underscores Home Credit\u2019s unwavering commitment to delivering innovative financial solutions that empower Filipino families. Held on May 13, 2024, the award-winning event marked the beginning of an exciting new chapter for Home Credit as it entered a new decade of operations in the Philippines.<\/p>\n","protected":false},"author":6,"featured_media":68146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[368,4672,96,2727,1656],"class_list":["post-68142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-award","tag-home-credit-philippines","tag-technology","tag-technology-adaption","tag-technology-investment"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/68142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=68142"}],"version-history":[{"count":1,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/68142\/revisions"}],"predecessor-version":[{"id":68147,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/68142\/revisions\/68147"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/68146"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=68142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=68142"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=68142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}