{"id":67869,"date":"2025-01-15T10:28:59","date_gmt":"2025-01-15T02:28:59","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=67869"},"modified":"2025-01-15T10:29:01","modified_gmt":"2025-01-15T02:29:01","slug":"kiehls-philippines-partners-with-tiktok-shop","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2025\/01\/15\/kiehls-philippines-partners-with-tiktok-shop\/","title":{"rendered":"Kiehl\u2019s Philippines partners with TikTok Shop"},"content":{"rendered":"\n

Kiehl\u2019s Philippines, the first premium skincare brand to launch on TikTok Shop, has transformed the luxury skincare shopping experience since debuting on the platform in August 2024. Through TikTok Shop\u2019s innovative features and strategic tools, Kiehl\u2019s achieved impressive results during its Super Grand Opening campaign from September 18\u201320, seeing a remarkable 2,000x performance boost compared to the previous week. By offering exclusive product bundles and engaging live-selling sessions, Kiehl\u2019s is setting new benchmarks for premium skincare brands, seamlessly blending traditional with digital innovation.<\/strong><\/p>\n\n\n\n

Revolutionizing Premium Skincare Through Digital Innovation<\/strong><\/p>\n\n\n\n

Kiehl\u2019s introduced exclusive product bundles offering up to 50% savings, along with optimized product availability and enhanced product detail pages. These offerings were complemented by expert-led live-selling sessions featuring dermatologists and influencers.<\/p>\n\n\n\n

A standout product, the Micro-Dose Anti-Aging Retinol Serum, performed exceptionally well during the campaign, underscoring TikTok Shop\u2019s effectiveness in showcasing premium products in a competitive market. By leveraging the platform\u2019s unique features, Kiehl\u2019s effectively combined its longstanding brand prestige with modern e-commerce innovation.<\/p>\n\n\n\n

\u201cWe\u2019re thrilled with the incredible results we\u2019ve achieved on TikTok Shop, where we\u2019ve been able to integrate Kiehl\u2019s premium skincare expertise with the platform\u2019s innovative features,\u201d said Jizelle Chung, Head of eCommerce, Kiehl’s. \u201cBy leveraging exclusive product bundles, expert-led live sessions, and engaging content, TikTok Shop has provided the ideal platform to showcase our products and set a new standard for luxury skincare in the digital space.\u201d<\/p>\n\n\n\n

Driving Growth with Live Selling and Optimized Content<\/strong><\/p>\n\n\n\n

Kiehl\u2019s success was driven by its dynamic content strategies and focus on live selling. Pre-campaign videos built anticipation, while live sessions featuring collaborations with affiliate creators kept momentum high. A key highlight was a live-stream partnership with influencer GB Samson, which generated the highest GMV during the campaign.<\/p>\n\n\n\n

The brand\u2019s emphasis on live selling resulted in a 3,000x increase in GMV during live sessions. This success was further amplified by strategic marketing initiatives, including in-person events with TikTok Shop affiliates and targeted ad campaigns that achieved a significant return on ad spend (ROAS).<\/p>\n\n\n\n

Supporting Brand Growth Through TikTok Shop<\/strong><\/p>\n\n\n\n

Kiehl\u2019s journey exemplifies TikTok Shop\u2019s broader mission of empowering both established and emerging brands to thrive in today\u2019s digital landscape. By offering tools that enable brands to connect with new audiences and drive growth, TikTok Shop is creating an environment where businesses\u2014regardless of their size\u2014can engage with customers in more meaningful ways.<\/p>\n\n\n\n

“Kiehl\u2019s success on TikTok Shop showcases how premium brands can seamlessly redefine the luxury skincare shopping experience by leveraging the platform\u2019s cutting-edge features,” said Franco Aligaen, Marketing Lead for TikTok Shop Philippines. “With their product bundles and dynamic live sessions, Kiehl\u2019s has set a new standard for how luxury brands can blend heritage with innovation, driving growth in an increasingly competitive market.”<\/p>\n\n\n\n

As TikTok Shop continues to support brands globally, Kiehl\u2019s story stands as a model for how premium brands can thrive in the evolving world of social commerce.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kiehl\u2019s introduced exclusive product bundles offering up to 50% savings, along with optimized product availability and enhanced product detail pages. These offerings were complemented by expert-led live-selling sessions featuring dermatologists and influencers.<\/p>\n","protected":false},"author":6,"featured_media":67879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[96,2727,1656,7488],"class_list":["post-67869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-technology","tag-technology-adaption","tag-technology-investment","tag-tiktok-shop"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/67869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=67869"}],"version-history":[{"count":1,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/67869\/revisions"}],"predecessor-version":[{"id":67880,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/67869\/revisions\/67880"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/67879"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=67869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=67869"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=67869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}