{"id":66693,"date":"2024-10-28T10:44:27","date_gmt":"2024-10-28T02:44:27","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=66693"},"modified":"2024-10-28T10:44:29","modified_gmt":"2024-10-28T02:44:29","slug":"lenovo-named-official-fifa-technology-partner","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2024\/10\/28\/lenovo-named-official-fifa-technology-partner\/","title":{"rendered":"Lenovo named Official FIFA Technology Partner"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>At Lenovo\u2019s annual Tech World innovation event, Lenovo and FIFA revealed the multinational company as Official FIFA Technology Partner \u2013 FIFA\u2019s top tier sponsorship category \u2013 in a deal that includes the FIFA World Cup 2026 in Canada, Mexico, and the United States, and the FIFA Women\u2019s World Cup 2027 in Brazil.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The two tournaments will provide the perfect platform for Lenovo to further grow its global brand among fans of the world\u2019s most popular sport and, more importantly, deliver integrated and innovative technologies that will make football more accessible and more engaging for all, growing the game around the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lenovo\u2019s products, services and solutions, including its emerging suite of innovations that both leverage and power AI (Artificial Intelligence), iconic ThinkPad laptops, tablets, Motorola mobile phones, and servers, will be integrated into the 2026 and 2027 tournaments. The technology will power improved fan experiences in stadiums and global broadcasts, power enhanced analytics, and democratize data across all global football-playing nations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lenovo Chairman and CEO Yuanqing Yang commented:\u00a0\u201cAs one of the world\u2019s leading technology companies, we\u2019re delighted to partner with the world\u2019s most global and popular sport. Lenovo will be powering the largest sporting and entertainment events in human history \u2013 events with more viewers, more nations participating, and an unprecedented global demand for data processing and technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLenovo is proud to support FIFA\u2019s vision of leveraging technology to elevate the game, enhance the fan experience worldwide, and foster innovation that levels the playing field. We\u2019re excited that our cutting-edge technology and AI innovation will take center stage in the upcoming tournaments, demonstrating to the world the transformative power of smarter technology.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FIFA President Gianni Infantino added:\u00a0\u201cAt FIFA, we are committed to growing the game globally and making football accessible for all \u2013 and we are excited to welcome Lenovo to our journey, and to work with them to implement technologies, innovations and programmes that spread our sport. Data and technology combined helps us to know fans better, and we will use it to create unparalleled and unforgettable fan experiences at the FIFA World Cup 2026 and FIFA Women\u2019s World Cup 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIn Lenovo, we have a partner who will support us as we evolve and innovate, investing in digital technology and artificial intelligence for future generations.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The landmark partnership marks the first deal between Lenovo and FIFA and builds on Lenovo\u2019s heritage in powering the technology that has and continues to underpin many flagship global sporting properties.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About FIFA World Cup 2026 and FIFA Women\u2019s World Cup 2027<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The FIFA World Cup will feature 48 teams and be hosted by three nations for the first time in history in 2026. The tournament will return to the U.S. following the 24-team 1994 edition, while 2026 will mark the third time that Mexico has welcomed the world for the global showpiece. Canada has a proud history of hosting top FIFA women\u2019s and youth tournaments, including the FIFA Women\u2019s World Cup 2015. 2026 will be the first time that FIFA\u2019s\u00a0 senior men\u2019s tournament will be played\u00a0 In Canada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The FIFA Women\u2019s World Cup 2027 will be the tenth edition of the tournament and, as in Australia and Aotearoa New Zealand in 2023, is set to feature 32 teams. Brazil, participants at every FIFA Women\u2019s World Cup in history, will have the honor to host the first-ever FIFA Women\u2019s World Cup staged in South America.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The two tournaments will provide the perfect platform for Lenovo to further grow its global brand among fans of the world\u2019s most popular sport and, more importantly, deliver integrated and innovative technologies that will make football more accessible and more engaging for all, growing the game around the world.<\/p>\n","protected":false},"author":6,"featured_media":66695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[312,96,2727,1656],"class_list":["post-66693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-lenovo","tag-technology","tag-technology-adaption","tag-technology-investment"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/66693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=66693"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/66693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/66695"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=66693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=66693"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=66693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}