{"id":66087,"date":"2024-09-25T16:09:32","date_gmt":"2024-09-25T08:09:32","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=66087"},"modified":"2024-09-25T16:09:36","modified_gmt":"2024-09-25T08:09:36","slug":"human-nature-sees-261-growth-on-tiktok-shop","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2024\/09\/25\/human-nature-sees-261-growth-on-tiktok-shop\/","title":{"rendered":"Human Nature sees 261% growth on TikTok Shop"},"content":{"rendered":"\n

Human Nature, the Philippines’ pioneer brand of natural beauty, personal care, and home care products, continues to raise the bar in the local natural products industry by expanding its digital presence through TikTok Shop. By utilizing this platform, the brand has seen significant digital growth and is contributing to the evolving landscape of social commerce.<\/strong><\/p>\n\n\n\n

Since joining TikTok Shop in July 2022 with just 20 products, Human Nature has rapidly expanded its offerings to over 200 items. This growth demonstrates how TikTok Shop’s tools can empower local brands to thrive in the digital space.<\/p>\n\n\n\n

Human Nature\u2019s Integration with TikTok Shop<\/strong><\/p>\n\n\n\n

Human Nature\u2019s success on TikTok Shop is marked by a remarkable 261% growth in Q1 2024 compared to the same period in 2023. This achievement underscores the brand\u2019s ability to integrate e-commerce with social engagement by tapping into TikTok Shop\u2019s unique blend of entertainment and shopping.<\/p>\n\n\n\n

\u201cTikTok Shop has truly redefined our online sales approach. By engaging with TikTok Shop’s vibrant community and utilizing its interactive features, we have boosted our sales and created more authentic connections with our customers. This platform has empowered us to tell our brand\u2019s story in new and impactful ways, setting a new standard for how we connect and grow with our audience,\u201d said Ms. Anna Meloto-Wilk, Human Nature’s President.<\/p>\n\n\n\n

Driving Growth with Livestreaming and Content<\/strong><\/p>\n\n\n\n

Live streaming has become a key growth driver. Since launching live-streaming efforts in March 2023, Human Nature now produces up to four hours of live content daily, engaging audiences with authentic product demonstrations, tutorials, and behind-the-scenes looks at their operations. This strategy has not only deepened customer engagement but also increased sales. The initiative led to a 33% increase in livestream GMV contributions and an impressive 104% rise in brand-led GMV contributions compared to Q1 2023.<\/p>\n\n\n\n

Leveraging<\/strong> Strategic Advertising for Broader Reach<\/strong><\/p>\n\n\n\n

Human Nature has further strengthened its TikTok Shop presence through targeted advertising and platform-wide campaigns. Strategic ad spending during key activations and campaigns helped achieve a 3,800% increase in ad-driven Gross Merchandise Value (GMV) and a 1,311% rise in Return on Ad Spend (ROAS) in Q1 2024 compared to the previous year.<\/p>\n\n\n\n

Leading the Way for Local Brands in Social Commerce<\/strong><\/p>\n\n\n\n

Human Nature\u2019s journey on TikTok Shop exemplifies how local brands can thrive by embracing social commerce. Through expanding its product range, and implementing dynamic content strategies and strategic advertising investments, the brand has set a benchmark for others in the industry.<\/p>\n\n\n\n

As the e-Commerce landscape continues to evolve, Human Nature\u2019s partnership with TikTok Shop is expected to drive even further growth. The brand\u2019s ability to adapt and innovate in this dynamic environment is proof that local brands can flourish in a competitive global market by leveraging platforms that blend entertainment and commerce.<\/p>\n\n\n\n

\u201cHuman Nature\u2019s journey on TikTok Shop illustrates the exciting possibilities when creativity meets commerce. Their thoughtful use of our platform\u2019s features has fostered stronger connections with their audience and set a new standard for brand engagement. It’s a great example of how local brands can thrive through innovative digital strategies,\u201d said Franco Aligaen, Marketing Lead, TikTok Shop Philippines.<\/p>\n","protected":false},"excerpt":{"rendered":"

Since joining TikTok Shop in July 2022 with just 20 products, Human Nature has rapidly expanded its offerings to over 200 items. This growth demonstrates how TikTok Shop’s tools can empower local brands to thrive in the digital space.<\/p>\n","protected":false},"author":6,"featured_media":66094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[96,2727,1656,7488],"class_list":["post-66087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-technology","tag-technology-adaption","tag-technology-investment","tag-tiktok-shop"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/66087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=66087"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/66087\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/66094"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=66087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=66087"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=66087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}