{"id":65956,"date":"2024-09-18T17:07:56","date_gmt":"2024-09-18T09:07:56","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=65956"},"modified":"2024-09-18T17:07:59","modified_gmt":"2024-09-18T09:07:59","slug":"pldt-backed-acc-celebrates-20-year-legacy-of-shaping-the-future","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2024\/09\/18\/pldt-backed-acc-celebrates-20-year-legacy-of-shaping-the-future\/","title":{"rendered":"PLDT-backed ACC celebrates 20-year legacy of shaping the future"},"content":{"rendered":"\n

As Asia\u2019s leading telco and ICT event marked its 20th year, ACC, formerly known as the \u201cAsian Carriers Conference\u201d returned to Shangri-La Mactan in Cebu, Philippines this 2024, with the theme \u201cAmplify, Cultivate, and Celebrate.\u201d This milestone event reflected on two decades of connecting industry leaders and enabling a future of advanced digital transformations.<\/strong><\/p>\n\n\n\n

20 Years of Driving the Industry Forward<\/em><\/strong><\/p>\n\n\n\n

Organized with the help of the PLDT Group, ACC has long served as a platform in fostering innovation, collaboration, and growth within the industry. This year, ACC provided an opportunity for global carriers to envision the next 20 years and beyond, setting the stage for continued progress and development.<\/p>\n\n\n\n

In his opening remarks, PLDT Global President and CEO Albert V. Villa-Real underscored the important role of telco and tech leaders in a constantly evolving world. “We have to lead those changes by constantly pushing the frontiers of digital transformation, starting from within our organization and branching out to our customers.”<\/p>\n\n\n\n

From its inception as a regional meeting of carriers, ACC has evolved into one of the most prestigious conferences in the telco and ICT industry, attracting change-makers from Asia and beyond. Over the years, ACC has been instrumental in driving the growth and evolution of the global digital ecosystem through thought leadership, business networking, and comprehensive delegate experiences. The PLDT Group has been a steadfast partner of ACC throughout the years, contributing to its growth and success.<\/p>\n\n\n\n

Transformative Highlights of ACC\u2019s 20th<\/em><\/strong><\/p>\n\n\n\n

The 5-day event featured a rich program of forums and workshops, addressing current industry challenges and future trends. A key highlight was the Strategy Summit, titled \u201cThe Art and Science of Wow: Great Customer Experience in the Phygital World,\u201d which was delivered by Brand and Customer Engagement Expert and Former Head of Digital for the Virgin Group, Alex Hunter.<\/p>\n\n\n\n

Hunter\u2019s keynote speech emphasized the role of artificial intelligence (AI) in creating \u201cwow moments\u201d for customers. He likewise highlighted the concept of \u201cphygital\u201d\u2014the merging of physical and digital experiences as a key driver of unique and extraordinary customer interactions.<\/p>\n\n\n\n

ACC also featured a roundtable forum on maximizing 5G investments through effective monetization strategies. The session provided valuable insights for telecom operators looking to capitalize on their 5G infrastructure.<\/p>\n\n\n\n

Various workshops which covered critical industry topics also took place, addressing issues ranging from AI and cloud integration to cybersecurity threats and the evolution of telco networks.<\/p>\n\n\n\n

Showcase of Local Products at ACC\u2019s Shopping Village<\/em><\/strong><\/p>\n\n\n\n

The 20th year of the ACC brought back its \u2018Shopping Village\u2019 which showcased products from Cebu\u2019s micro-, small-, and medium-sized enterprises (MSMEs). This initiative provided local businesses with a global platform to promote Cebuano products, demonstrating ACC\u2019s commitment to supporting regional economies.<\/p>\n\n\n\n

\u201cOur dream has always been to expand our reach internationally, as handloom weaving, though deeply rooted in local traditions, deserves global recognition. This opportunity allows us to showcase the excellence of Filipino handicrafts on the world stage and affirm that they can stand among the finest globally,\u201d said Dr. Jorelyn P. Concepcion, University Director for Viable Demonstration Project at Cebu Technological University, and Project Director of social enterprise Hinablon sa Cebu.<\/p>\n\n\n\n

The PLDT Group\u2019s support for the ACC is aligned with its drive to enable the creation of opportunities for collaboration among telco and technology partners that will benefit the global industry.<\/p>\n","protected":false},"excerpt":{"rendered":"

Organized with the help of the PLDT Group, ACC has long served as a platform in fostering innovation, collaboration, and growth within the industry. This year, ACC provided an opportunity for global carriers to envision the next 20 years and beyond, setting the stage for continued progress and development.<\/p>\n","protected":false},"author":6,"featured_media":65963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[379,96,2727,1656],"class_list":["post-65956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-pldt","tag-technology","tag-technology-adaption","tag-technology-investment"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/65956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=65956"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/65956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/65963"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=65956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=65956"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=65956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}