{"id":64192,"date":"2024-06-22T09:33:14","date_gmt":"2024-06-22T01:33:14","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=64192"},"modified":"2024-06-22T09:33:16","modified_gmt":"2024-06-22T01:33:16","slug":"lgs-optimism-your-feed-playlist-garners-1-2b-views-in-3-weeks","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2024\/06\/22\/lgs-optimism-your-feed-playlist-garners-1-2b-views-in-3-weeks\/","title":{"rendered":"LG’s \u2018Optimism your feed\u2019 playlist garners 1.2B views in 3 weeks"},"content":{"rendered":"\n

LG Electronics (LG) has launched a global social media challenge to amplify its brand promise of \u2018Life\u2019s Good\u2019 by encouraging customers worldwide to create and share moments of everyday optimism on their social media feeds. Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the \u201cfinger heart\u201d gesture \u2013 a popular symbol among K-pop idols created by forming a mini heart with the index finger and thumb \u2013 using the hashtags #Lifesgood and #Optimismyourfeed.<\/strong><\/p>\n\n\n\n

\u201cLG is committed to delivering on its promise of \u2018Life\u2019s Good. This social media challenge aims to uncover and share what \u2018Life\u2019s Good\u2019 means to our customers,\u201d said Kim Hyo-eun, vice president and head of LG\u2019s Brand Management Division. \u201cWe believe there is real power in approaching life with an optimistic attitude, and our Optimism your feed campaign\u2019s social media challenge is all about embracing the opportunity to inspire more positive activities in the virtual and real world.\u201d<\/p>\n\n\n\n

The social media challenge is part of LG\u2019s\u00a0\u2018Optimism your feed\u2019 campaign\u00a0and follows the launch last month of LG\u2019s Optimism your feed playlist \u2013 a collection of original content that, when interacted with, will pull more optimistic content into your feed. Created in collaboration with global influencers known for their positive impact, the playlist offers users the opportunity to experience more uplifting and encouraging posts. Within just three weeks of its release on TikTok, YouTube and other social media platforms, the playlist has garnered over 1.2 billion views. It has resonated with viewers worldwide, prompting comments about their eagerness to participate and positively influence their algorithms.\u00a0\u00a0<\/p>\n\n\n\n

The social media challenge invites users around the world to join influencers including\u00a0Tina Choi,\u00a0Victoria Browne,\u00a0Josh Harmon,\u00a0Team1llusion,\u00a0Lenna Vivas\u00a0and\u00a0Samuel Weidenhofer\u00a0in spreading optimism across social media feeds. In just four days, around 21,000 users have already joined the movement to share their optimistic moments.<\/p>\n\n\n\n

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Meanwhile, LG has also launched an offline campaign event called \u2018Optimism your day,\u2019 which will run till early July. Continuing from last year, a truck adorned with the company\u2019s \u2018Life\u2019s Good\u2019 brand slogan is scheduled to tour the 11 business sites in Korea. The truck features a large LED display that plays \u2018Life\u2019s Good\u2019 campaign videos and showcases positivity slogans shared by LG employees worldwide. LG believes in spreading the campaign\u2019s message of optimism to employees as well as the outside world.<\/p>\n\n\n\n

\u201cWe are all brand ambassadors of LG,\u201d said CEO William Cho. \u201cIf each of us starts brightening our surroundings one step at a time, I believe LG will one day become a company that truly radiates positivity, helping to create better lives and a better world.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The social media challenge is part of LG\u2019s\u00a0\u2018Optimism your feed\u2019 campaign\u00a0and follows the launch last month of LG\u2019s Optimism your feed playlist \u2013 a collection of original content that, when interacted with, will pull more optimistic content into your feed. <\/p>\n","protected":false},"author":6,"featured_media":64193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[2550,701],"class_list":["post-64192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-corporate-social-responsibility","tag-lg"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/64192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=64192"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/64192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/64193"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=64192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=64192"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=64192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}