{"id":63796,"date":"2024-06-04T16:23:26","date_gmt":"2024-06-04T08:23:26","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=63796"},"modified":"2024-06-04T16:23:28","modified_gmt":"2024-06-04T08:23:28","slug":"smart-tnt-win-asia-pacific-stevie-awards-for-innovative-and-creative-campaigns","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2024\/06\/04\/smart-tnt-win-asia-pacific-stevie-awards-for-innovative-and-creative-campaigns\/","title":{"rendered":"Smart, TNT win Asia-Pacific Stevie awards for innovative and creative campaigns"},"content":{"rendered":"\n

Mobile services provider Smart Communications Inc. (Smart) and its value brand TNT bagged four prestigious awards for their innovative and creative initiatives at the 2024 Asia-Pacific\u00a0Stevie\u00a0Awards.<\/strong><\/p>\n\n\n\n

Open to all organizations in the 29 markets of the region, the Asia-Pacific Stevie\u00ae Awards has been recognizing international businesses for their innovation in various categories since its launch in 2002.<\/p>\n\n\n\n

TNT bagged a\u00a0Gold Award for Innovation in Cause-relatedVideos\u00a0for its viral SIM Registration campaign, which scored millions of online engagements because of its creative and humorous videos meant to encourage the public to register their SIM.<\/p>\n\n\n\n

TNT also snagged a\u00a0Gold Award for Innovation in Content Marketing\/ Branded Editorial\u00a0for its groundbreaking TNT Petmaloop Challenge, which set the Guinness World Record for the World\u2019s Longest Travel Livestream. Under the campaign, the brand gathered local content creators to feature highlights of their hometowns that give them \u2018saya\u2019 or joy using the widely popular video-sharing app TikTok.<\/p>\n\n\n\n

On the other hand, the value brand earned a\u00a0Silver Award for Innovation in Cross-Media Marketing\u00a0for its FREE TikTok For All campaign, which enabled subscribers to enjoy free access to the widely popular video-sharing app when they register to select TNT promos.<\/p>\n\n\n\n

Smart also took home a\u00a0Bronze Award for Innovative Achievement\u00a0for the launch of the Smart Prepaid eSIM, the first prepaid eSIM in the Philippines, which brings the future of mobile communications to the fingertips of more Filipinos.<\/p>\n\n\n\n

Most-awarded Philippine telco <\/strong><\/p>\n\n\n\n

Smart and TNT\u2019s awards add to the eight other Stevie Awards of its parent company PLDT, making the PLDT Group the most-awarded Philippine telco this year.<\/p>\n\n\n\n

Gold, Silver, and Bronze Stevie Award winners were determined by the average scores of more than 150 professionals worldwide. More than 1,000 nominations about innovative achievements were considered by the judges this year.<\/p>\n\n\n\n

\u201cWe thank the Asia-Pacific\u00a0Stevies for recognizing our programs and initiatives that provide inclusive and lasting value to Filipinos. We celebrate these wins with the communities that we serve, and with our teams who tirelessly make them happen,\u201d said Cathy Yap-Yang, First Vice President and Head of Group Corporate Communications for PLDT and Smart.<\/p>\n\n\n\n

\u201cThese prestigious awards further inspire us in our commitment to provide the best possible mobile experience for Filipinos through meaningful innovations and groundbreaking services powered by our superior mobile network,\u201d said Alex O. Caeg, Head of Smart Consumer Wireless Business.<\/p>\n\n\n\n

The Asia-Pacific\u00a0Stevie\u00a0Awards is the latest in a string of awards earned by Smart and TNT from local and international award-giving bodies, including the TikTok Ad Awards Philippines, 16th Kidlat Awards, AdFest 2024, Boomerang 2023 Awards, Korea\u2019s MAD Stars 2023, CLIO Sports, and BestAds, among others.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

TNT bagged a\u00a0Gold Award for Innovation in Cause-relatedVideos\u00a0for its viral SIM Registration campaign, which scored millions of online engagements because of its creative and humorous videos meant to encourage the public to register their SIM.<\/p>\n","protected":false},"author":6,"featured_media":63797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[368,379,343,96,2727,1656,4563],"class_list":["post-63796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-award","tag-pldt","tag-smart-communications","tag-technology","tag-technology-adaption","tag-technology-investment","tag-tnt"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/63796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=63796"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/63796\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/63797"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=63796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=63796"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=63796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}