{"id":63688,"date":"2024-05-31T12:08:00","date_gmt":"2024-05-31T04:08:00","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=63688"},"modified":"2024-05-31T12:08:02","modified_gmt":"2024-05-31T04:08:02","slug":"lvmh-partners-with-alibaba-in-china","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2024\/05\/31\/lvmh-partners-with-alibaba-in-china\/","title":{"rendered":"LVMH partners with Alibaba in China"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>LVMH Group, a player in high-quality products, and Alibaba Group, the leading e-commerce and technology company in China, announced an extended partnership to push further the boundary of luxury experience in China, leveraging Alibaba\u2019s cloud technologies, through AI-powered innovations in retail and on-line with Tmall.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deepened partnership is a strong commitment to the shared dedication of the two companies to pioneering retail innovation and delivering exceptional, tech-driven luxury experiences, that will enable LVMH to increase its Omnichannel, Data, and Tech presence in China.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stephane Bianchi, Group Managing Director of LVMH, said: <em>\u201cAlibaba is already a key partner for our Maisons and for the Group. The reinforcement of our partnership will help us to further accelerate our omni-channel business growth, and to keep on leveraging the transformative capabilities of cloud and AI technologies, along with Alibaba\u2019s world-leading expertise in ecommerce operations. Our forward-looking collaboration will deliver unparalleled experiences to our clients throughout their high-end shopping journey.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eddie Wu, Chief Executive Officer of Alibaba Group, added: \u201c<em>Alibaba is pleased to enable a transformation of the high-end consumption experience with retail leaders like LVMH through our world-class technologies in cloud computing and AI. This comprehensive partnership has elevated the retail experience for LVMH\u2019s customers worldwide, including China-based consumers on Tmall<\/em>. <em>We look forward to continuing to build on the strong partnership and innovation journey with LVMH.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In its pursuit of relentless innovation, LVMH has begun integrating Alibaba Cloud&#8217;s generative AI capabilities, including Qwen, Alibaba\u2019s proprietary large language model, and Model Studio (Bailian), a comprehensive AI model building platform. This integration has paved the way for the creation of novel applications and services that underscore the luxury Maison\u2019s commitment to staying at the forefront of innovation, harnessing cutting-edge technology to elevate its luxury offerings for global consumers, and fostering innovation-led growth within its global retail businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With more than 30 Maisons and Divisions within mainland China and Southeast Asia (including Sephora APAC and DFS), this extension plan of the cooperation for another five years reflects a strong and shared commitment to explore new markets, products, and technological frontiers. Moving forward, LVMH will get access to a broader array of Alibaba Cloud&#8217;s leading technologies and proven products to further optimize its business operations, enhance customer insights, and streamline its supply chain management processes to address Chinese market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The strategic partnership between the two industry titans was initiated in 2019. Since then, LVMH has implemented Alibaba Cloud\u2019s data management tool, Dataphin, to power \u201cLVMH ATOM\u201d China\u2014a bespoke platform designed by LVMH to deliver personalized services tailored to its expanding Chinese customer base. Furthermore, LVMH has leveraged Alibaba Cloud\u2019s machine learning platform, PAI, to develop customized services that cater to the distinct tastes of Chinese consumers across all its brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This announcement of extending the global partnership follows the debut of integrating Tmall in Tiffany\u2019s and Chaumet\u2019s luxury retail journey. To date, LVMH has successfully introduced around 30 prestigious Maisons who are partnering with Tmall Luxury Pavilion to leverage Alibaba&#8217;s digital capabilities for engaging experiences such as 3D product displays, virtual try-on, and livestreaming. Both parties have also expanded the collaboration on various omni-retail initiatives, including digital recreation of renowned luxury venues, product debuts, membership programs, and personalized consultations. This strategic move further extends the LVMH luxury experience to millions of Chinese shoppers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The deepened partnership is a strong commitment to the shared dedication of the two companies to pioneering retail innovation and delivering exceptional, tech-driven luxury experiences, that will enable LVMH to increase its Omnichannel, Data, and Tech presence in China.<\/p>\n","protected":false},"author":6,"featured_media":63698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[4259,96,2727,1656],"class_list":["post-63688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-alibaba","tag-technology","tag-technology-adaption","tag-technology-investment"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/63688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=63688"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/63688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/63698"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=63688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=63688"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=63688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}