{"id":62964,"date":"2024-04-26T11:20:41","date_gmt":"2024-04-26T03:20:41","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=62964"},"modified":"2024-04-26T11:20:45","modified_gmt":"2024-04-26T03:20:45","slug":"oracle-introduces-new-ai-capabilities-to-help-organizations-boost-sales","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2024\/04\/26\/oracle-introduces-new-ai-capabilities-to-help-organizations-boost-sales\/","title":{"rendered":"Oracle introduces new AI capabilities to help organizations boost sales"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Oracle announced new artificial intelligence (AI) capabilities within\u00a0<a href=\"https:\/\/www.oracle.com\/ph\/cx\/\">Oracle Fusion Cloud Customer Experience (CX)<\/a>\u00a0to help marketers, sellers, and service agents accelerate deal cycles. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new AI capabilities will help organizations generate more sales faster by automating time-consuming tasks and enabling front office professionals to more precisely target, engage, and serve buyers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAI is continuously proving its ability to enhance user experiences and we are only beginning to see what this technology can do for customer service, sales, and marketing,\u201d said Katrina Gosek, vice president of product strategy, Oracle Cloud CX. \u201cThe new AI capabilities embedded within Oracle Cloud CX will enable organizations to enhance customer satisfaction and drive more sales by automating processes that enable marketing, sales, and service professionals to spend their quality time on more meaningful tasks while the technology is helping to engage and serve buyers in a more precise manner.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Built on Oracle Cloud Infrastructure (OCI) and leveraging its leading AI services, Oracle supports over 50 generative AI use cases that are embedded within\u00a0Oracle Fusion Cloud Applications Suite\u00a0and designed to respect customers\u2019 enterprise data, privacy, and security. With OCI Generative AI Service, no customer data is shared with large language model (LLM) providers or seen by other customers. In addition, an individual customer is the only entity allowed to use custom models trained on its data. To further protect sensitive information, role-based security is embedded directly into Oracle Fusion Applications workflows that only recommends content that end users are entitled to view.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new AI capabilities in Oracle Cloud CX further expand the AI capabilities within Oracle Fusion Applications, which helps organizations be more competitive, boost productivity, and reduce the cost of doing business. New AI capabilities in Oracle Cloud CX include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gen AI Assisted Answer Generation:<\/strong>\u00a0Helps service agents reduce their workloads by automatically crafting contextually aware responses to customer questions. This new generative AI capability in\u00a0Oracle Service\u00a0will improve customer response times and free up service agents to focus on more complex scenarios by leveraging Oracle Digital Assistant to manage and answer customer inquiries.<\/li>\n\n\n\n<li><strong>Assisted Scheduling for Field Service:<\/strong>\u00a0Helps field service technicians optimize their schedules by automatically recommending relevant jobs by considering key identifiers such as availability, location, skills, billing status, and more. This new capability in Oracle Service leverages AI to improve service productivity and overall customer satisfaction by automatically recommending jobs based on the estimated job duration and travel time.<\/li>\n\n\n\n<li><strong>Opportunity Identification:<\/strong>\u00a0Helps marketers and sellers generate more B2B deals and grow account-based revenue by helping to identify the right contacts at target accounts in order to improve effective cross-sell and upsell motions. The new AI models within\u00a0Oracle Unity CDP\u00a0provide look-alike modeling for contacts, job title normalization, and topic interest mapping, which help predictively identify and label the right members of a buying group to drive activation and more relevant sales engagement.<\/li>\n\n\n\n<li><strong>Gen AI Assisted Authoring for Marketing and Sales:<\/strong>\u00a0Helps marketers and sellers quickly create compelling content to better engage buyers and accelerate deal cycles. The new generative AI capabilities in\u00a0Oracle Marketing\u00a0and\u00a0Oracle Sales\u00a0help increase buyer engagement by producing targeted content for marketing and sales collateral, such as recommended copy for emails and landing pages.<\/li>\n\n\n\n<li><strong>Seller Engagement Recommendations:<\/strong>\u00a0Helps sellers increase buyer engagement and accelerate purchase decisions. The new AI capabilities within Oracle Sales enable sellers to generate more deals by delivering highly targeted recommendations on specific products to offer, insights on the buyers\u2019 role and engagement level, and additional contacts for key opportunities.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cService resources are finite so it is critical that organizations can predict, plan, and proactively activate the parts of service that can be automated. This would also free up time to be spent on more complex and business-critical tasks that only a human can complete,\u201d said Aly Pinder, research vice president, IDC. \u201cThe latest updates to Oracle Service are good examples of how AI and machine learning models can improve customer experiences and create the efficiencies needed for service workers to be more productive.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Part of Oracle Fusion Applications,\u00a0Oracle Cloud CX\u00a0helps organizations connect data and workflows across marketing, sales, and service to make every customer interaction matter. To learn how Oracle Cloud CX can help your organization improve the customer experience and build brand loyalty, visit\u00a0<a href=\"https:\/\/www.oracle.com\/ph\/cx\/\">oracle.com\/cx<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new AI capabilities will help organizations generate more sales faster by automating time-consuming tasks and enabling front office professionals to more precisely target, engage, and serve buyers.<\/p>\n","protected":false},"author":6,"featured_media":62969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[853,290,96,2727,1656],"class_list":["post-62964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-artificial-intelligence","tag-oracle","tag-technology","tag-technology-adaption","tag-technology-investment"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/62964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=62964"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/62964\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/62969"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=62964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=62964"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=62964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}