{"id":6255,"date":"2014-09-09T09:37:25","date_gmt":"2014-09-09T01:37:25","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=6255"},"modified":"2014-09-09T12:44:51","modified_gmt":"2014-09-09T04:44:51","slug":"luis-pineda-succeeds-mariels-winhoffer-ibm-philippines","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2014\/09\/09\/luis-pineda-succeeds-mariels-winhoffer-ibm-philippines\/","title":{"rendered":"Luis Pineda succeeds Mariels Winhoffer as chief of IBM Philippines"},"content":{"rendered":"

Luisito “Luis” Pineda is the new President and Country General Manager of IBM Philippines, succeeding Mariels Almeda Winhoffer, who has been appointed Vice President for Global Business Partners, Asia Pacific.<\/strong><\/p>\n

Pineda takes on this role with a remarkable track record of driving innovation and business results over his 23 year career at IBM.\u00a0 Within three months of joining IBM\u2019s Silicon Valley Lab in 1991, he invented a Computer Aided Software Engineering product which resulted in a 10-fold improvement in productivity for developers.<\/p>\n

Pineda helped build several successful businesses in IBM and co-founded one of the first services businesses to utilize offshore capabilities in delivering complex Enterprise Solutions to clients worldwide.\u00a0 He created offshore delivery centers in Belarus, Egypt, Jordan, China, India, Latvia, and Russia.<\/p>\n

\"Luisito<\/a>

Luisito “Luis” Pineda<\/em><\/strong><\/p><\/div>\n

In 1999, he led the world’s first wireless banking solution, utilizing Wireless Application Protocol (WAP) at Svenska Handelsbanken. Pineda also started the first Software Group Technical Support Center in the Philippines, supporting customers in North America.<\/p>\n

Pineda has held various executive posts within IBM including an assignment in Zurich, Switzerland as the Vice President of Technical Sales and Services for Northeast Europe, Vice President for Worldwide Client Success (Professional Services, Premium and Technical Support), and Director of Software Development.<\/p>\n

Prior to this new appointment, Pineda was Vice President, Client Support and Success, Industry Cloud Solutions, IBM Software Group.<\/p>\n

Under Winhoffer\u2019s leadership, IBM has expanded its business portfolio. In collaboration with the Department of Science and Technology, she led the establishment of IBM\u2019s first R&D facility in the Philippines. With the Commission on Higher Education, IBM co-developed Analytics specialization tracks for IT and Business, in the undergraduate level. She also led the founding of ANALITIKA, an industry-led consortium aimed to develop, define and nurture analytics as an industry.<\/p>\n

Pineda will assume responsibility for all of IBM\u2019s operations in the Philippines, including the company\u2019s sales and distribution, systems and technology, software and services units, and fully-owned subsidiaries offering global delivery including IBM Solutions Delivery and IBM Business Services.<\/p>\n

\u201cI look forward to continuing to build IBM\u2019s capability in the Philippines.\u00a0 I want to continue the legacy of leadership built over the last 77 years in providing value for our clients, our communities and the country through innovation that matters,\u201d said Pineda<\/p>\n

Born in Davao City, Philippines,Pineda\u2019s family immigrated to the United States when he was 12 years old. He earned his Bachelor of Science degree in Computer Science from the University of Washington.<\/p>\n","protected":false},"excerpt":{"rendered":"

Luisito “Luis” Pineda is the new president and country general manager of IBM Philippines, succeeding Mariels Almeda Winhoffer, who has been appointed, vice president for global business partners, Asia Pacific.<\/p>\n","protected":false},"author":6,"featured_media":6257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[214,2060,856],"class_list":["post-6255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-ibm","tag-luis-pineda","tag-people-moves"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/6255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=6255"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/6255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/6257"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=6255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=6255"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=6255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}