{"id":61076,"date":"2024-01-25T15:10:07","date_gmt":"2024-01-25T07:10:07","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=61076"},"modified":"2024-01-25T15:10:13","modified_gmt":"2024-01-25T07:10:13","slug":"bango-super-bundling-technology-excites-consumer-demand-for-digital-subscriptions","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2024\/01\/25\/bango-super-bundling-technology-excites-consumer-demand-for-digital-subscriptions\/","title":{"rendered":"Bango Super Bundling technology excites consumer demand for digital subscriptions"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Excitement over Bango Digital Vending Machine unified digital subscription platform is expected to trigger a tectonic shift in the way Philippine consumers interact with digital subscriptions.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur survey found that a significant 89% would be more likely to include additional subscription services if the management aspect was simpler. This enthusiastic response from the Filipino market really underscores the need for a unified, straightforward subscription management system,\u201d said Anil Malhotra, CMO and Co-Founder of Bango plc (Bango). The company is a developer, marketer and seller of technology that enables mobile phone users to make payments for digital content and media on smartphones and tablets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He reported a new Bango study incorporated data from over 6,000 consumers currently paying for subscription services across India, Indonesia, Malaysia, Philippines, Thailand, and Vietnam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFaced with a cost-of-living crunch, half of Asian consumers (59%) say they can no longer afford all of their subscription services. As a result, 44% now access content via illegal piracy sites,\u201d according to the Bango study, exploring subscription trends and the rise of Super Bundling technology in Asia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur survey clearly shows that managing several subscriptions can be a hassle, with 81% of subscribers, including many in the Philippines, finding it overwhelming. To tackle this, Bango\u2019s Super Bundling technology \u2013 called the Digital Vending Machine &#8211; brings all these different subscriptions together into one easy-to-use interface. For Filipino users, this means having everything from their favorite streaming shows and movies to gaming apps in one accessible place,\u201d he continued. \u201cThe feedback from our Filipino users has been incredibly positive.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Report Highlights Subscription Overload<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In Asia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>81% of subscribers in Southeast Asia (SEA) and India say they have too many subscriptions<\/li>\n\n\n\n<li>93% are open to a service managing all subscriptions<\/li>\n\n\n\n<li>89% would use more if they were easier to manage<\/li>\n\n\n\n<li>59% of SEA and Indian subscribers are annoyed with the lack of subscription management service or platform<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In the Philippines:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>77% of Filipino subscribers use mobile plans for subscriptions<\/li>\n\n\n\n<li>83% of Filipino subscribers use mobile contract-based services<\/li>\n\n\n\n<li>85% of Filipino consumers think there are too many services<\/li>\n\n\n\n<li>91% of Filipino consumers want a single subscription management platform<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As the number of subscriptions available increases, and it becomes easier to sign up, keeping tabs on spending is becoming overwhelming for subscribers, noted Giles Tongue, VP-Marketing at Bango.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The market is reaching a saturation point, he said. \u201cWith so many subscriptions to manage, people are getting frustrated with this administrative nightmare, often finding themselves paying for multiple subscriptions they don\u2019t even remember signing up for.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clearly, a new approach is required to reduce this rise in \u2018subscription fatigue\u2019 and improve the overall customer experience, he remarked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take a look at these \u201csubscriber frustrations\u201d:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>71% would like to opt out of automatic renewals on their subscriptions<\/li>\n\n\n\n<li>54% can\u2019t remember the billing date of subscriptions<\/li>\n\n\n\n<li>53% find it hard to know which streaming services carry the content people are looking for<\/li>\n\n\n\n<li>51% feel frustrated they can\u2019t pause or stop their subscriptions whenever they like<\/li>\n\n\n\n<li>48% of subscribers feel \u2018locked in\u2019 to their current subscription providers<\/li>\n\n\n\n<li>32% of subscribers are paying for subscriptions they don\u2019t use.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Challenges in Service Customization<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With the subscription economy growing from $100 billion in 2018 to over $300 billion in 2023, Bango noticed key trends in the market and responded by tailoring its services to these evolving trends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe past five years have marked a significant shift in the subscription landscape. We\u2019ve seen a move towards more niche and specialized services, alongside the continued growth of major platforms,\u201d said Malhotra.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-large-font-size wp-elements-1 wp-block-paragraph\"><strong>Recognizing the distinct preferences of the Filipino audience who are avid consumers of TV and online streaming, averaging nearly four hours of screen time daily, Bango tailored its services to align with their interests.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe widespread usage of streaming services and the popularity of music streaming apps like Spotify and Apple Music, also guide our content curation,\u201d he said. \u201cTo match these interests, we collaborate with local content providers to ensure the Digital Vending Machine reflects the tastes and preferences specific to the Filipino market.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, he continued, \u201cwe customize our payment options to resonate with the prevalent financial practices in the Philippines, taking into account that Filipinos trust mobile operators the most as the platform for Super Bundling. This localized approach ensures that our services offer a familiar and convenient experience for Filipino users.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"http:\/\/www.upgrademag.com\/web\/wp-content\/uploads\/2024\/01\/Bango2.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"862\" height=\"696\" src=\"http:\/\/www.upgrademag.com\/web\/wp-content\/uploads\/2024\/01\/Bango2.jpeg\" alt=\"\" class=\"wp-image-61084\" srcset=\"http:\/\/www.upgrademag.com\/web\/wp-content\/uploads\/2024\/01\/Bango2.jpeg 862w, http:\/\/www.upgrademag.com\/web\/wp-content\/uploads\/2024\/01\/Bango2-300x242.jpeg 300w, http:\/\/www.upgrademag.com\/web\/wp-content\/uploads\/2024\/01\/Bango2-768x620.jpeg 768w\" sizes=\"auto, (max-width: 862px) 100vw, 862px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Partnership Strategies<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIn our partnership strategy, we focus on two key aspects: finding partners who are committed to Super Bundling for their customers, and those that can benefit most from the Digital Vending Machine,\u201d said Malhotra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur research indicates that, among Filipinos, there is a high level of user trust in mobile operators for Super Bundling, with 81% preferring them over digital wallets at 63% and TV providers at 39%. This preference guides us to collaborate with telcos that are innovative and seeking a valuable way to differentiate their core telco offering. Such partnerships ensure that users enjoy a diverse range of quality services and benefit from the ease of managing all their subscriptions and payments in one convenient, secure location.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Malhotra said, \u201cWith escalating household expenses and a surge of new entrants in the streaming market, content providers need to ensure they offer subscribers value for money. If they don\u2019t, our data indicates that many consumers will resort to piracy instead.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTelcos in the region have a major role to play, by helping subscribers make sense of their subscription commitments. By offering these services through a Super Bundling subscriptions hub, delivered through existing telco billing relationships, telcos and their content partners can take the wind out of the sails of this growing trend towards piracy.&#8221;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-large-font-size wp-elements-2 wp-block-paragraph\"><strong>Bango brings together digital payments and marketing technology to help businesses effectively market, sell, and monetize products to online customers everywhere. The world\u2019s leading companies, including Google, Amazon and Microsoft, all work with us to accelerate their growth and scale their businesses.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The Bango Digital Vending Machine is provided as a SaaS product offering essential services for merchants to grow, including one-click online payment and digital distribution through third-party resale partnerships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These technologies, delivered through a unified platform, enable merchants and their partners to market and monetize content and services to billions of online users everywhere.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Managing several subscriptions can be a hassle, with 81% of subscribers, including many in the Philippines, finding it overwhelming. To tackle this, Bango\u2019s Super Bundling technology \u2013 called the Digital Vending Machine &#8211; brings all these different subscriptions together into one easy-to-use interface.<\/p>\n","protected":false},"author":8,"featured_media":61083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[7546,4560,2479,6498,6151,3933,96,1656],"class_list":["post-61076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-bango","tag-digital-channels","tag-disney","tag-good-tech","tag-high-tech","tag-netflix","tag-technology","tag-technology-investment"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/61076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=61076"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/61076\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/61083"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=61076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=61076"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=61076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}