{"id":60125,"date":"2023-11-30T14:34:11","date_gmt":"2023-11-30T06:34:11","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=60125"},"modified":"2023-11-30T14:34:14","modified_gmt":"2023-11-30T06:34:14","slug":"pldt-smart-level-up-e-commerce-game-of-laguna-msmes","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2023\/11\/30\/pldt-smart-level-up-e-commerce-game-of-laguna-msmes\/","title":{"rendered":"PLDT, Smart level up e-commerce game of Laguna MSMEs\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>PLDT and its wireless unit Smart Communications, Inc. (Smart) scale up their digital upskilling-to-e-commerce program \u2018eBiznovation\u2019, enhancing the digital skills of 100 Laguna-based Micro-, Small- and Medium-sized Enterprises (MSMEs), in partnership with TikTok Shop, the Department of Trade and Industry (DTI) Laguna, and the Laguna Chamber of Commerce, Inc. (LCCI), held at Cafetalista in Calamba.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe recognize the important role of MSMEs in driving our country\u2019s economy forward, which is why we continuously offer tech-driven solutions and innovative ways of doing business to help MSMEs thrive,\u201d said Stephanie V. Orlino, AVP and Head of Stakeholder Management Team at PLDT and Smart.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis is a manifestation of the PLDT Group\u2019s initiative to lead MSMEs towards available business solutions and platforms, also a part of our unwavering commitment to enable and empower them through technology,\u201d Rafael Davila, SMBiz Luzon Business Head, PLDT Enterprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ellenita Red, owner of ARTE Fashion, an online apparel store and one of the participating local entrepreneurs, shared her insights on the benefits of using digital technologies to improve their respective business performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs we improve our online business strategies, we hope to eventually reach more customers not just across the Philippines, but even in other Asian countries,\u201d said Red.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPLDT and Smart have long supported DTI in helping MSMEs and in advocating for the utilization of e-commerce platforms in doing business, because it is cost-efficient and it also enables MSMEs to promote their products across borders,\u201d said Christian Tungohan, Provincial Director at DTI Laguna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe recognize the valuable contribution of technology in the MSME sector. With this learning session made possible by this collaboration and the platform on TikTok Shop, our local MSMEs have been given a better fighting chance with more established businesses,\u201d said Relly Fajardo, LCCI member.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PLDT and Smart\u2019s push to create tech-driven opportunities to benefit MSMEs and other local businesses, underscores the Group\u2019s commitment to the United Nations Sustainable Development Goals, particularly UNSDG #8: Decent Work and Economic Growth. This also highlights the PLDT Group\u2019s support for the government\u2019s Go Digital Pilipinas Movement as a founding member of the Digital Infrastructure pillar of the Private Sector Advisory Council (PSAC), which aims to uplift the lives of Filipinos through adoption of digital services.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWe recognize the important role of MSMEs in driving our country\u2019s economy forward, which is why we continuously offer tech-driven solutions and innovative ways of doing business to help MSMEs thrive,\u201d said Stephanie V. Orlino, AVP and Head of Stakeholder Management Team at PLDT and Smart.<\/p>\n","protected":false},"author":6,"featured_media":60135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[343,96,2727,1656],"class_list":["post-60125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-smart-communications","tag-technology","tag-technology-adaption","tag-technology-investment"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/60125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=60125"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/60125\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/60135"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=60125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=60125"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=60125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}