{"id":59535,"date":"2023-11-01T17:48:28","date_gmt":"2023-11-01T09:48:28","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=59535"},"modified":"2023-11-01T17:48:30","modified_gmt":"2023-11-01T09:48:30","slug":"hp-consolidates-all-solutions-services-into-one-global-program","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2023\/11\/01\/hp-consolidates-all-solutions-services-into-one-global-program\/","title":{"rendered":"HP consolidates all solutions, services into one global\u00a0program"},"content":{"rendered":"\n

HP Inc announced the launch of HP Amplify for All,\u00a0an initiative which integrates all HP solutions and services including Poly, Teradici and HyperX into the HP Amplify Program, offering one unified global\u00a0platform for partner engagement. <\/strong><\/p>\n\n\n\n

Going live on November 1, 2023, the newly integrated partner program will also be extended to Distribution Partners. HP Amplify Distribution is the industry\u2019s first program tailored for distributors and marks the successful implementation of the HP Amplify Program across all partner categories.<\/p>\n\n\n\n

In addition, HP revealed details for new Commercial Partner benefits effective November 1, including the\u00a0More for More<\/strong>\u00a0rate multiplier to enhance partner compensation and\u00a0Fast Lane<\/strong>, the industry\u2019s first automated Marketing Development Funds (MDF) reimbursement process. The company also announced\u00a0Growth Plays<\/strong>, a new program element to be rolled out across Commercial and Distribution Partners in May 2024.<\/p>\n\n\n\n

“By leveraging our expanded portfolio and enticing new benefits, HP partners are uniquely positioned to catalyze substantial, long-lasting growth,” stated Kobi Elbaz, Senior Vice President & General Manager, HP Global Channel Organization. “Every enhancement to the program launched today has been shaped by the invaluable feedback of our extensive partner network and we are committed to continually refining the Amplify Program to stay at the forefront of evolving industry dynamics.”<\/p>\n\n\n\n

Doubling Down on Distribution <\/strong><\/p>\n\n\n\n

With the launch of HP Amplify Distribution on November 1, distributors can benefit from the industry-first foundation of capabilities, collaboration, and performance. The new program, optimized for Distribution Partners, removes complexity making it easier for distributors to take advantage of its many benefits and engage customers on a deeper level.<\/p>\n\n\n\n

\u201cDistribution Partners hold a vital position in the channel ecosystem and their capabilities have continued to evolve and expand to meet the growing needs of resellers and customers,\u201d Elbaz continued. \u201cBased on their unique insights, we designed the Amplify Distribution program with flexibility in mind, allowing distributors with foundational capabilities to join seamlessly, while rewarding those invested in advanced capabilities to incrementally boost profitability and grow their business.\u201d<\/p>\n\n\n\n

New Benefits for Commercial Partners <\/strong><\/h2>\n\n\n\n

Amplify More for More <\/strong><\/p>\n\n\n\n

With the launch of Amplify More for More on November 1, 2023, partners who sell across the HP portfolio will provide a better customer experience and benefit from higher compensation opportunities. The new More for More rate multiplier will be provided in addition to the existing core Amplify incentives. For instance, Power Partners focused on Personal Systems can easily qualify by increasing sales of peripherals, Poly headsets and Workforce Solutions product lines. <\/p>\n\n\n\n

Based on partner feedback and HP\u2019s evolving growth strategy, the company intends to further develop the More for More program in the upcoming fiscal year, integrating additional incentive metrics to promote shared success.<\/p>\n\n\n\n

Amplify Fast Lane<\/strong><\/p>\n\n\n\n

Amplify Fast Lane represents a first-of-its-kind joint demand generation MDF claiming process, designed to simplify and accelerate reimbursement for eligible partners2<\/sup> through an automated claims and payment procedure.<\/p>\n\n\n\n

By speeding up payment turnaround time by up to 50%, the Amplify Fast Lane program addresses partner pain points and enhances the overall experience of collaborative marketing efforts. Fast Lane offers a more efficient, user-friendly MDF claim experience, enabling qualified partners to focus on optimizing demand generation initiatives rather than being bogged down in complex processes.<\/p>\n\n\n\n

Amplify Growth Plays<\/strong><\/p>\n\n\n\n

Starting in May 2024, all HP Amplify Commercial Partners will have access to a new specialization program built around HP\u2019s growth categories – Amplify Growth Plays<\/strong>. Focused on driving opportunities and incremental partner profitability, Amplify Growth Plays enables a clear path to portfolio specialization. Combined with unique tools, capabilities and compensation elements, Amplify Growth Plays rewards partners with tailored benefits for investing in these customer-driven growth areas.<\/p>\n\n\n\n

Examples of the Amplify Growth Plays launching in May 2024 include Managed Print Services, Lifecycle Services, SMB Video Collaboration Solutions, and HP Software. Upon launch, current Amplify specializations will evolve to Amplify Growth Plays. <\/p>\n\n\n\n

Amplify Impact Expansion<\/strong><\/p>\n\n\n\n

HP also announced the expansion of its award-winning Amplify Impact partner sustainability program to Distribution Partners and five additional countries: Austria, Belgium, Luxemburg, Netherlands and Finland. Participating partners across 48 countries will now have access to HP\u2019s world-class sustainability resources to drive preference and impact across Climate Action, Human Rights and Digital Equity.\u00a0<\/p>\n\n\n\n

Sustainable practices are not only vital for the future of our planet \u2013 they are good for business. In 2022, Corporate Knights reported that over 60% of HP’s revenue met sustainability standards, showcasing consumer preference for eco-friendly offerings. HP Amplify Impact assists partners with resources to identify gaps and guidance for achieving sustainability goals, highlighting the growing significance of ESG strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"

The newly integrated partner program will also be extended to Distribution Partners. HP Amplify Distribution is the industry\u2019s first program tailored for distributors and marks the successful implementation of the HP Amplify Program across all partner categories.<\/p>\n","protected":false},"author":6,"featured_media":47304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[51,96,2727,1656],"class_list":["post-59535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-hp","tag-technology","tag-technology-adaption","tag-technology-investment"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/59535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=59535"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/59535\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/47304"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=59535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=59535"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=59535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}