{"id":57584,"date":"2023-07-27T14:58:54","date_gmt":"2023-07-27T06:58:54","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=57584"},"modified":"2023-07-27T14:58:57","modified_gmt":"2023-07-27T06:58:57","slug":"aws-and-twilio-deepen-relationship","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2023\/07\/27\/aws-and-twilio-deepen-relationship\/","title":{"rendered":"AWS and Twilio deepen relationship"},"content":{"rendered":"\n

Amazon Web Services (AWS) and Twilio, the customer engagement platform that drives real-time, personalized experiences for today\u2019s leading brands, announced an extension of their longstanding strategic work together that will place powerful artificial intelligence (AI) capabilities at the fingertips of Twilio customers.<\/strong><\/p>\n\n\n\n

This news follows the recent announcement of Twilio\u00a0CustomerAI. With its CustomerAI technology layer, Twilio powerfully combines customer engagement platform data, generative and predictive AI, and large language models (LLMs) to unlock stronger customer relationships for brands.<\/p>\n\n\n\n

One priority area where AWS and Twilio are doubling down is the implementation of predictive AI technology. Bringing together Amazon\u00a0SageMaker\u00a0technology and Twilio Segment\u2019s\u00a0Customer Data Platform, the upcoming features will help businesses better understand their customers and empower them to provide deeper value to them via more relevant, timely, and personalized experiences. In particular, marketers and data scientists will soon have out-of-the-box access to new machine learning powered tools that can intelligently anticipate future customer actions and help inform product or marketing strategy. For example, AI can predict with high accuracy a customer\u2019s propensity to make a new purchase, or identify \u2018VIP\u2019 customers who should be prioritized or rewarded with loyalty-focused campaigns, and much more. In today\u2019s fast-paced, increasingly competitive economic environment, AI will provide marketers with new ways to understand, attract, convert, and retain high-value customers.<\/p>\n\n\n\n

\u201cAt AWS Summit New York, we\u2019re delving into the innovative ways companies are leveraging the power of AWS to revolutionize industries. In particular, we\u2019re excited to hear from customers and partners at the forefront of AI innovation, which is certainly where Twilio is playing in the customer engagement space,\u201d said Shaown Nandi, Director of Technology, Industries at AWS. \u201cIt\u2019s great to see Twilio and our portfolio of AI\/ML services working together to help businesses meet customers where they are, improve engagement, and deliver highly personalized experiences.\u201d<\/p>\n\n\n\n

“Our vision for Twilio CustomerAI is to empower businesses to recreate the types of trusted relationships you have with a local business at digital scale. It\u2019s clear to me that Twilio has the strongest dataset of customer engagement interactions and the platform to make this happen,\u201d said Alex Millet, Senior Director of Product at Twilio. \u201cWith AWS’ predictive AI technologies, we are rapidly developing AI-native features and APIs. We believe our tools will change the way marketers, contact centers, developers, and data teams deliver these world class customer experiences. Join us at our conference,\u00a0SIGNAL, in August to learn more.\u201d<\/p>\n\n\n\n

AWS and Twilio have a rich and extensive history of working together bi-directionally to innovate and bring value to respective and shared customers, from Twilio Segment\u2019s long-held status as an\u00a0AWS Marketplace partner, to deep product alignment that includes collaboration leveraging Twilio\u2019s Programmable APIs, and integrations between Segment and more than six AWS products.<\/p>\n\n\n\n

Both AWS and Twilio are committed to building AI safely and responsibly. Twilio builds privacy and security by design into its product development lifecycle and will ensure companies have full transparency and control of the data that informs AI-powered interactions with their customers.<\/p>\n","protected":false},"excerpt":{"rendered":"

This news follows the recent announcement of Twilio\u00a0CustomerAI. With its CustomerAI technology layer, Twilio powerfully combines customer engagement platform data, generative and predictive AI, and large language models (LLMs) to unlock stronger customer relationships for brands.<\/p>\n","protected":false},"author":6,"featured_media":45385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[798,96,2727,1656],"class_list":["post-57584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-amazon-web-services","tag-technology","tag-technology-adaption","tag-technology-investment"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/57584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=57584"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/57584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/45385"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=57584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=57584"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=57584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}