{"id":56659,"date":"2023-06-15T11:22:48","date_gmt":"2023-06-15T03:22:48","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=56659"},"modified":"2023-06-15T11:22:50","modified_gmt":"2023-06-15T03:22:50","slug":"samsung-announces-bespoke-life-vision","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2023\/06\/15\/samsung-announces-bespoke-life-vision\/","title":{"rendered":"Samsung announces \u2018Bespoke Life\u2019 vision"},"content":{"rendered":"\n

Samsung Electronics Co., Ltd. will mark the beginning of a new chapter for home appliances today at Bespoke Life 2023, the company\u2019s third annual showcase of the latest updates to its Bespoke lineup.<\/strong><\/p>\n\n\n\n

\u201cBespoke Life embodies Samsung\u2019s commitment to making our homes and future more sustainable by reimagining the appliances we rely on every day,\u201d said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the DX (Device eXperience) Division at Samsung Electronics. \u201cBy introducing new and creative ways for users to \u2018Bespoke\u2019 their life, our latest products and solutions empower anyone to enjoy a more sustainable, connected, and stylish lifestyle.\u201d<\/p>\n\n\n\n

Sustainable Life \u2013 Technologies That Make a Positive Impact<\/u><\/strong><\/p>\n\n\n\n

Samsung\u2019s Bespoke Life concept was born out of the belief that home appliances are key to creating a more sustainable tomorrow. Accordingly, this year\u2019s Bespoke event will highlight Samsung\u2019s efforts to further reduce carbon emissions across the entire product lifecycle. It will also announce the launch of the new Less Microfiber™ Filter: a simple solution for minimizing microplastic emissions during laundry cycles.<\/p>\n\n\n\n

From sourcing and production to distribution, usage, and recycling, Samsung is redesigning each stage of the product lifecycle to help reduce energy usage and carbon dioxide (CO2) emissions. Examples of the company\u2019s efforts to recycle more resources include operating a closed-loop recycling center, incorporating bioplastic material from waste oil into Bespoke refrigerators\u2019 storage baskets, and expanding its use of recycled fishing nets. Once products have been manufactured, they are shipped to users in Samsung\u2019s eco-packaging, which began replacing plastic tape and coil with paper earlier this year.<\/p>\n\n\n\n

<\/a>To encourage a more sustainable living during the product use phase, Samsung continues to expand services that make saving energy effortless. Which is why, this year, new Bespoke appliances, including refrigerators, washers and dryers, and air conditioners, will feature an upgraded version of SmartThings AI Energy Mode that will soon be available[1]<\/sup><\/a>.<\/p>\n\n\n\n

In addition to promoting reductions in carbon emissions and energy usage, Samsung continues to take an active role in tackling microplastic pollution. After developing a laundry cycle that reduces microfiber discharge by up to 54%[2]<\/sup><\/a>Samsung and Patagonia have teamed up once again to launch the Less Microfiber™ Filter. The Less Microfiber™ Filter is capable of capturing up to 98%[3]<\/sup><\/a> of microfibers shed during laundry cycles. When used to wash two kilograms of laundry four times a week, the filter can help reduce up to 132 grams of microplastic discharge per person per year \u2014 an amount equivalent to approximately eight 500ml plastic bottles. The Less Microfiber™ Filter is now available in Korea and the U.K., and will roll out to other countries in Q3 of this year.<\/p>\n\n\n\n

Connected Life <\/u><\/strong>\u2013 Paving the Way for Hyper-Connected Homes<\/u><\/strong><\/p>\n\n\n\n

To \u201cBespoke\u201d one\u2019s life is to optimize devices in ways that streamline and empower your routine. By strengthening connectivity across the lineup and expanding AI to more product categories, Samsung is paving the way for a new era of hyper-connected homes.<\/p>\n\n\n\n

Combining Samsung\u2019s latest SmartThings enhancements and AI technology, Bespoke products offer a seamlessly automated home experience \u2014 one in which devices learn users\u2019 usage patterns and provide personalized automation based on their smart home configuration and lifestyle. To make it easy for consumers to enjoy those experiences, Samsung has announced that it is integrating Wi-Fi support into all new Bespoke appliances and will make connectivity a standard in all Samsung appliance lineups in the coming years.<\/p>\n\n\n\n

Samsung has also announced the launch of the Bespoke Jet AI \u2014 the company\u2019s most powerful[4]<\/sup><\/a> cordless stick vacuum cleaner, and the world\u2019s first to be verified by UL(Underwriters Laboratories) Solutions, a leading independent safety science organization, for AI. Combining up to 280W[5]<\/sup><\/a> of suction power with a run time of up to 100 minutes[6]<\/sup><\/a> per charge, the Bespoke Jet <\/strong>AI offers the performance required to give one\u2019s entire home a thorough clean. Its AI Cleaning Mode[7]<\/sup><\/a> intelligently monitors brush load and vacuuming air pressure to distinguish different cleaning environments,[8]<\/sup><\/a> including the floor type, and automatically optimizes settings such as suction power and brush speed[9]<\/sup><\/a> to maximize cleaning performance, usage time, and maneuverability. The vacuum also features a new All-in-One Clean Station™ that produces a powerful spinning cyclone to instantly and effectively[10]<\/sup><\/a> empty the dustbin.<\/p>\n\n\n\n

Stylish Life \u2013 Taking Personalized Design to the Next Level <\/u><\/strong><\/p>\n\n\n\n

The three million Bespoke refrigerators that have been sold worldwide since the lineup\u2019s launch underline consumers\u2019 resounding interest in appliances that offer more options and functionality than the old standards. Today, this rethinking of what appliances should offer users continues to define Bespoke design \u2014 a design approach that grows more dynamic and distinct each time it expands to a new product category.<\/p>\n\n\n\n

As of this year, the Bespoke lineup now includes a total of 15 product categories available to consumers in 52 countries. Each expansion of the lineup presents an opportunity to cater to more lifestyles and needs. With this in mind, Samsung is expanding its Bespoke refrigerator lineup with the launches of the Bespoke 4-Door Flex™ with Family Hub™+, as well as new side-by-side and top-mounted models. The Bespoke 4-Door Flex™ with Family Hub™+ features a bezel-less, 32-inch touchscreen that is nearly twice the size of the previous model and includes even more convenient and entertaining multitasking functions. The new side-by-side and top-mounted models combine some of Samsung\u2019s most advanced food storage technology with sleek and minimalist front panels available in a variety of colors and finishes.<\/p>\n\n\n\n

In addition to launching the Bespoke AITM<\/sup> Washer and Dryer in the U.S. and Southeast Asia this year, Samsung continues to expand its personalization options to empower more people to customize their home. Currently available to all consumers in the U.S. since last year, Samsung\u2019s MyBespoke customization service makes it easy for users to cultivate a kitchen look that truly reflects your way of life by using photos or artwork to create one-of-a-kind refrigerator panels. To further elevate Bespoke\u2019s bold design ethos, the company has announced that the limited-edition Bespoke panels designed by Italian creative studio TOILETPAPER and first unveiled at Fuorisalone 2023 are now available for purchase on Samsung.com and can also be found at Samsung flagship stores in the U.K., U.S., and Korea.<\/p>\n\n\n\n

\n\n\n\n

[1]<\/sup><\/a> AI Energy Mode is currently available in 40 countries including the U.S. AI Energy Mode is planned for expansion in the following countries in June: Greece, South Africa, Dominican Republic, Luxembourg, Bulgaria, Slovakia, Argentina, Ireland, Estonia, Costa Rica, Croatia, Puerto Rico, Finland. Further expansion is planned for the following countries in September: Morocco, Saudi Arabia, United Arab Emirates, Oman, Jordan, Iraq, Israel, Egypt, Kuwait, Turkey, Tunisia.<\/p>\n\n\n\n

[2]<\/sup><\/a> Tested with 2kg load of 100% polyester hoodies, comparing Synthetics cycle on Samsung Conventional model WW4000T and the Less Microfiber cycle on WW9400B. The results may be different depending on the clothes and environment. Tested by the Ocean Wise Plastics Lab.<\/p>\n\n\n\n

[3]<\/sup><\/a> Tested at Ocean Wise Plastics Lab on the WW90T734DWH model (using Synthetic cycle, approximately 2kg load of synthetic textile laundry) comparing the amount of microfiber released with and without the Less Microfiber™ Filter installed. The amount is calculated by filtering drain water through a 50um filter. Results may vary depending on clothes and environment.<\/p>\n\n\n\n

[4]<\/sup><\/a> Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to the stated suction power of cordless stick vacuum cleaners with 200W suction power available in the market (based on sales data between January and December 2022, as compiled by an independent market research institute).<\/p>\n\n\n\n

[5]<\/sup><\/a> Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. The results were compared to the stated suction power of cordless stick vacuum cleaners with 200W suction power available in the market (based on sales data between January and December 2022, as compiled by an independent market research institute). Results may vary depending on actual usage.<\/p>\n\n\n\n

[6]<\/sup><\/a> The stated run time is based on using a large capacity battery at the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.<\/p>\n\n\n\n

[7]<\/sup><\/a> AI Cleaning mode related functions\/performance will be continuously updated and upgraded through SmartThings.<\/p>\n\n\n\n

[8]<\/sup><\/a> The ability to identify different cleaning environments can be affected by environmental conditions.<\/p>\n\n\n\n

[9]<\/sup><\/a> The brush rotation speed (rpm) can only be adjusted when using the Active Dual Brush.<\/p>\n\n\n\n

[10]<\/sup><\/a> Based on internal testing using various types of dusts. Results may vary depending on the actual usage conditions.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cBespoke Life embodies Samsung\u2019s commitment to making our homes and future more sustainable by reimagining the appliances we rely on every day,\u201d said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the DX (Device eXperience) Division at Samsung Electronics. <\/p>\n","protected":false},"author":6,"featured_media":56664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[359,96,2727,1656],"class_list":["post-56659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-samsung","tag-technology","tag-technology-adaption","tag-technology-investment"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/56659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=56659"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/56659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/56664"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=56659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=56659"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=56659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}