{"id":55991,"date":"2023-05-19T11:47:22","date_gmt":"2023-05-19T03:47:22","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=55991"},"modified":"2023-05-19T11:47:24","modified_gmt":"2023-05-19T03:47:24","slug":"shell-livewire-brainsparks-sharpen-startup-competitive-edge-in-ai-digital-marketing","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2023\/05\/19\/shell-livewire-brainsparks-sharpen-startup-competitive-edge-in-ai-digital-marketing\/","title":{"rendered":"Shell LiveWIRE, Brainsparks sharpen startup competitive edge in AI, digital marketing"},"content":{"rendered":"\n

Shell LiveWIRE, the flagship enterprise development program of Shell Pilipinas Corporation (SPC), recently partnered with Brainsparks Community Meetup to sharpen the competitive edge of startups through digital marketing and artificial intelligence (AI). Eight Media CEO Gerald Castillo and Creative & IP Lead of AcadArena Andrew Manliquez shared their experiences and expertise about maximizing digital marketing and AI for startups during the event.<\/strong><\/p>\n\n\n\n

SPC\u2019s partnership with Brainsparks Philippines in this gathering is in line with its mission of supporting startups that are on the cutting-edge of innovation while help strengthen local economies by promoting entrepreneurship and meaningful employment.<\/p>\n\n\n\n

\u201cShell LiveWIRE supports the MSMEs producing innovative products and services. The second form of support is for the tech startups where we run accelerator programs,\u201d Crisille Villaluna, Program Officer of Pilipinas Shell Foundation, Inc (PSFI), social arm of Shell Pilipinas Corporation (SPC), shared. \u201cWe were able to reach 800 startups and among the 32 who went into the acceleration program, there were 12 who were integrated into the value chain of Shell and Pilipinas Shell Foundation Inc.\u201d<\/p>\n\n\n\n

The Community Meetup also invited startups and innovators to be a part of the program that can give way to opportunities like mentorship and inclusion to the Shell Value Chain.<\/p>\n\n\n\n

Digital marketing, AI for startups<\/strong><\/h2>\n\n\n\n

Castillo talked about the current trends in digital marketing, and the channels that startups can leverage on to grow their business and accelerate their customer engagement. He focused his discussion on solving a problem through marketing for startups. His tip: to still keep the basics.<\/p>\n\n\n\n

In the talk about AI, Manliquez shared how machine intelligence like ChatGPT can help in a startup\u2019s everyday tasks, specifically for content. He said that startups can use this platform to help minimize their tasks for a day and focus more on other activities.<\/p>\n\n\n\n

Also present at the event was Shell LiveWIRE alumnus, Louie Villalon, CEO of Dali Innovative Solutions. He shared his journey with the program and how their product, Vortex, a global energy device particularly a wind turbine, evolved and progressed.<\/p>\n\n\n\n

\u201cWhen we joined Shell LiveWIRE, we did not have this design and this certain ambition that we are trying to target now,\u201c Villalon shared. \u201cWith the help from Shell LiveWIRE, we\u2019ve already been able to do several community visits and reached four communities with the help of Shell. They led us to these communities to talk to them and validate our market. We\u2019ve been able to be part of three potential projects, we are now part of one project in Mindoro.\u201d<\/p>\n\n\n\n

As part of its vision to strengthen local economies by promoting entrepreneurship, innovation and meaningful employment, Shell LiveWIRE will invite applicants to register for the Acceleration Program in the next Community Meetup on May 24. To register for Community Meetup, click here: https:\/\/lu.ma\/brandingwithbrainsparks<\/a><\/p>\n\n\n\n

Partnership for the future innovators<\/strong><\/h2>\n\n\n\n

This year, eleven teams will be chosen to be part of the Acceleration Program. Among those 11 teams are 3 Tech Startups, 6 Community Enterprises, and 2 Shell Sponsor\u2019s A-list that will get access to mentorship from industry experts to scale their company. Tech startups will get financial support through product development and monthly allowances plus a chance to win Php 1,000,000. All founders of community enterprises will receive a Php 100,000 grant after the program.<\/p>\n\n\n\n

Those who are interested in becoming innovators of the future may apply in Shell LiveWIRE Acceleration Program 2023 until June 5. To register, click here: https:\/\/www.shell.com.ph\/energy-and-innovation\/make-the-future\/shell-livewire-philippines\/become-innovators-for-the-future.html<\/a>.<\/p>\n\n\n

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Shell Pilipinas Corporation (SPC) changed its corporate name from Pilipinas Shell Petroleum Corporation, marking the energy company\u2019s vital role in the energy transition.\u00a0 This change signifies that SPC goes beyond petroleum and will deliver more options to its consumers to provide sustainable and cleaner energy solutions to the country.<\/p>\n\n\n\n

For 109 years, SPC continues to power the nation\u2019s progress through its growing network of mobility stations, robust B2B partnerships and expanding non-Fuels offers, enabled by its integrated supply chain and strong corporate governance. Shell also supports local communities through the Pilipinas Shell Foundation Inc. (PSFI) by providing programs on access to energy, health, safety, education, and livelihood development. For more details on Shell Pilipinas Corporation, visit www.shell.com.ph<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

SPC\u2019s partnership with Brainsparks Philippines in this gathering is in line with its mission of supporting startups that are on the cutting-edge of innovation while help strengthen local economies by promoting entrepreneurship and meaningful employment.<\/p>\n","protected":false},"author":6,"featured_media":56002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[7481,7479,7480,96,2727,1656],"class_list":["post-55991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-brainsparks-community-meetup","tag-shell-livewire","tag-shell-pilipinas-corporation","tag-technology","tag-technology-adaption","tag-technology-investment"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/55991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=55991"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/55991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/56002"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=55991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=55991"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=55991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}