{"id":55634,"date":"2023-05-03T14:34:31","date_gmt":"2023-05-03T06:34:31","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=55634"},"modified":"2023-05-03T14:34:35","modified_gmt":"2023-05-03T06:34:35","slug":"epldt-underscores-overcoming-adversity-with-digitalization-in-ascend-business-forum","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2023\/05\/03\/epldt-underscores-overcoming-adversity-with-digitalization-in-ascend-business-forum\/","title":{"rendered":"ePLDT underscores overcoming adversity with digitalization in &#8216;Ascend&#8217; business forum"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>In its debut launch for the business forum series \u201cAscend: Enabling Digital Transformation\u201d, ePLDT emphasized the benefits of digitalization to overcoming challenges and rising above trends as more business leaders embark on their own digital transformation journeys amid the global digital shift accelerated by the pandemic.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis is a time for us to come together. No company or government can do this on their own,\u201d said Victor S. Genuino, ePLDT President and CEO. \u201cePLDT is in a strategic position to work with government and the private sector towards a digitized nation.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He also highlighted that fast-tracking digitalization would enable different sectors to be \u201cmore competitive globally and bring a much-needed inclusive economic growth coming from a hard-fought battle with the pandemic.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ascend is also an avenue for industry experts and customers to come together and discuss the opportunities that come with going into digital. The high-level discussions opened up conversations on the personal experiences of invited speakers including Paul Siy, Senior Vice President &amp; Head IT Officer of BDO Unibank, and Alfie Deato, Chief Information Officer of LBC Express, Inc. during the fireside chat hosted by Amil Azurin, Vice President and Head of Product Management for Cloud Tech Services of ePLDT.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With ePLDT as their digital transformation partner, the speakers from BDO and LBC shared how their companies embraced digitalization and adopted innovative solutions, such as Cloud and Big Data, to stay resilient and remain relevant to their new customers in the global digital shift.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mail.google.com\/mail\/u\/1?ui=2&amp;ik=3c53ca4039&amp;attid=0.7&amp;permmsgid=msg-f:1764832395804541500&amp;th=187df1b6a808023c&amp;view=fimg&amp;fur=ip&amp;sz=s0-l75-ft&amp;attbid=ANGjdJ8m8qVmdtwmJVYh1GG26_NulpC3X1YyJ6YsqNvm3eTXAfjNMtRigAVX9roqttqpq1TkvUrvolwK4HZsmW99QDGZV8UpMv6-E8b3VAQz0RVLDxFlFqtf3na6hxY&amp;disp=emb\" alt=\"A group of people posing for a photoDescription automatically generated\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Victor Genuino<\/em><\/strong><strong>,<\/strong><em>&nbsp; President and CEO of ePLDT&nbsp; joined by (L-R):&nbsp;<\/em><strong><em>Vic Gregorio<\/em><\/strong><em>, President &amp; CEO &#8211; Shakey\u2019s Philippines,&nbsp;<strong>Robert Marlon Pereja,&nbsp;<\/strong>COO \u2013 PAVI,&nbsp;<strong>Edison Mateo<\/strong><\/em>,&nbsp;<em>IT Operations Head \u2013 Shakey\u2019s Philippines,&nbsp;<strong>Jose Mari Javier<\/strong>, CRM Head, Conglomerate 2 \u2013 PLDT Enterprise, and&nbsp;<strong>Kellda Centeno<\/strong>, Group Director,&nbsp; Digital, Loyalty, Delivery \u2013 Shakey\u2019s Philippines<\/em><em><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mail.google.com\/mail\/u\/1?ui=2&amp;ik=3c53ca4039&amp;attid=0.6&amp;permmsgid=msg-f:1764832395804541500&amp;th=187df1b6a808023c&amp;view=fimg&amp;fur=ip&amp;sz=s0-l75-ft&amp;attbid=ANGjdJ8v8EUZmj6FxjGmTTAnpp8je20RkGS4ggzO9l8syf2berWdv3Ymta4tU_THIADflCgVsvywy765cI3QiOlS6kJZyhpssLYa0UwMzVFpyn51QYvR3omj-kiB3zU&amp;disp=emb\" alt=\"A group of people posing for a photoDescription automatically generated\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(L-R)&nbsp;&nbsp;<strong>Corrine Zablan<\/strong>, Business Head, FMCG \u2013 PLDT Enterprise,&nbsp;<strong>Ding Ventura-Villarino<\/strong>, Vice President &amp; Enterprise Revenue Group Head \u2013 PLDT Enterprise,&nbsp;<strong>Francisco Reyes<\/strong>,CIO \u2013 SM Retail,&nbsp;<strong>Jonathan Ng<\/strong>, CFO \u2013 SM Retail,&nbsp;<strong>Jose Mari Javier<\/strong>, CRM Head, Conglomerate 2 \u2013 PLDT Enterprise<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mail.google.com\/mail\/u\/1?ui=2&amp;ik=3c53ca4039&amp;attid=0.5&amp;permmsgid=msg-f:1764832395804541500&amp;th=187df1b6a808023c&amp;view=fimg&amp;fur=ip&amp;sz=s0-l75-ft&amp;attbid=ANGjdJ_7fOmHr2_ciB290kNaslr0EVdv7AeByUUcUbVyefruSczVavT4p38eVpq5mUqw06y9Rmg3MzQmC5hTucDbt8WSEW40eK5t6Lv8Li854uU-0hrQjZnhM1bn0Pw&amp;disp=emb\" alt=\"A group of people posing for a photoDescription automatically generated with medium confidence\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Victor Genuino<\/em><\/strong><strong>,<\/strong><em>&nbsp;President and CEO of ePLDT joined by (L-R):<\/em><em>&nbsp;&nbsp;<strong>Liwayway Sevilla<\/strong>, CIO &amp; CITG IT Director \u2013 Manila Water,&nbsp;<strong>Neogin Evangelista,&nbsp;<\/strong>President &amp; General Manager \u2013 PhilUSA, Corp.,&nbsp;<strong>Christian Estrellado<\/strong>, Head, East Zone IT Delivery &#8211; Manila Water<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mail.google.com\/mail\/u\/1?ui=2&amp;ik=3c53ca4039&amp;attid=0.4&amp;permmsgid=msg-f:1764832395804541500&amp;th=187df1b6a808023c&amp;view=fimg&amp;fur=ip&amp;sz=s0-l75-ft&amp;attbid=ANGjdJ8uqCUHeEDW6mk72csrtO-q1oxvKJM9yOq7Je4Zka1y62Ct-0lBFkDJPtIZlqc0WWvo6zWhOjnPt_NpFLGe1wUXJtWLcTDAYM8UXyFV38u2wc85VMThZbXoXL8&amp;disp=emb\" alt=\"A group of men posing for a photoDescription automatically generated with medium confidence\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>(L-R) John Gonzales<\/em><\/strong><strong>,<\/strong><em>&nbsp;Chief Commercial Officer \u2013 ePLDT,<\/em><em>&nbsp;Alfie Deato, CIO &#8211; LBC Express,&nbsp;<strong>Francisco Ortega IV<\/strong>, CIO &#8211; Unilab<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mail.google.com\/mail\/u\/1?ui=2&amp;ik=3c53ca4039&amp;attid=0.3&amp;permmsgid=msg-f:1764832395804541500&amp;th=187df1b6a808023c&amp;view=fimg&amp;fur=ip&amp;sz=s0-l75-ft&amp;attbid=ANGjdJ-jJYkTH3ZGqO7EuezMcwfvK-HWyXv9mh45xNsE5ug_sfUbyfVpq_ulbplWTrtiSvWVaMe4Qedbm6Hv5TV3IrGAG8OVuhkhgcp3_w-uvjdaYJkro7Lx1I6Yn-I&amp;disp=emb\" alt=\"A group of people posing for a photoDescription automatically generated\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(L-R)&nbsp;<strong>Paul Siy<\/strong>, Senior Vice President &amp; Head IT Officer &#8211; BDO,&nbsp;<strong>Jecyn Chua-Teng<\/strong>, Vice President &amp; Head of PLDT Enterprise BFSI,&nbsp;<strong>Vanessa Bueno<\/strong>, Vice President &amp; Head of Networking Services &#8211; BDO,&nbsp;<strong>Dennis Tangonan<\/strong>, CIO \u2013 Security Bank,&nbsp;<strong>Augustus Anthony Lim,&nbsp;<\/strong>Vice President &amp; Head of Network Architecture &amp; Provisioning &#8211; BDO, and&nbsp;<strong>Eena Candelaria<\/strong>, Strategic Relationship Manager &#8211; PLDT<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other executives in attendance include those from the banking, beverage, energy, food, logistics and retail industries.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ePLDT emphasized the benefits of digitalization to overcoming challenges and rising above trends as more business leaders embark on their own digital transformation journeys amid the global digital shift accelerated by the pandemic.<\/p>\n","protected":false},"author":6,"featured_media":55636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[246,96,2727,1656],"class_list":["post-55634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-epldt","tag-technology","tag-technology-adaption","tag-technology-investment"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/55634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=55634"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/55634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/55636"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=55634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=55634"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=55634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}