{"id":54433,"date":"2023-03-09T06:34:00","date_gmt":"2023-03-08T22:34:00","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=54433"},"modified":"2023-03-04T06:35:26","modified_gmt":"2023-03-03T22:35:26","slug":"vertiv-launches-augmented-reality-app","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2023\/03\/09\/vertiv-launches-augmented-reality-app\/","title":{"rendered":"Vertiv launches augmented reality app"},"content":{"rendered":"\n

Vertiv\u00a0announced the\u00a0release\u00a0of the\u00a0Vertiv\u00a0XR app<\/a>, a first-of-its-kind tool\u00a0in the data center space\u00a0that allows data center operators, IT managers\u00a0and channel partners to visualize Vertiv products in the\u00a0location\u00a0they would occupy in any given facility. The virtual representation\u00a0helps\u00a0today\u2019s data center decision-makers\u00a0by providing a convenient tool to plan their\u00a0space\u00a0and provide\u00a0support\u00a0after installation, with the intent of improving understanding of how the infrastructure will support their compute and impact the\u00a0physical footprint.\u00a0The app is available at the\u00a0Apple App Store<\/a>\u00a0and the\u00a0Google Play Store<\/a>.\u00a0\u00a0<\/strong><\/p>\n\n\n\n

The introduction of the Vertiv XR app is the latest advance in Vertiv\u2019s widespread and ongoing digitization initiative, as the company continues to focus on the customer experience and expand the resources available to its customers and channel partners. Created by Vertiv, the Vertiv XR app is the first such tool to bring the kind of commercial-grade technology used for home remodeling projects to the data center space. The app was named \u201cBest Digital Transformation Product or Service \u2013 Enterprise\u201d in the Computing 2022 Technology Product Awards<\/a>, and received a five-star rating from IT Channel<\/a>, which called it \u201cthe best augmented reality app tested in 2022.\u201d <\/p>\n\n\n\n

\u201cWith the Vertiv XR app, we are creating a bridge experience between in-person physical interactions and digital,\u201d said Cristian Scarpa, CIO EMEA & Global VP Customer & Employee Technologies. \u201cThe app allows our customers and partners to make more informed buying decisions and recommendations, to visualize in a tangible way how new products will interact with their existing environments, and explore details about those products, all from the palm of their hand.\u201d <\/p>\n\n\n\n

The Vertiv XR app guides users through product selection and placement, using augmented reality to deliver an immersive, realistic depiction of the product in the location of their choosing \u2013 whether that\u2019s a data center, office, lobby or living room. It allows users to see and explore various Vertiv solutions when and where they choose and stay engaged beyond purchase and installation by viewing complementary solutions and by streamlining social sharing of their experiences with Vertiv. <\/p>\n\n\n\n

\u201cThis type of technology has been used for various consumer applications, helping homeowners see how new cabinets might look in their kitchen or different siding may look on their house, but we\u2019ve never seen this type of application in the data center,\u201d said Martin Coulthard, global vice president for demand generation marketing at Vertiv. \u201cWe\u2019re giving them the opportunity to see this equipment before they buy, enabling them to make their Vertiv purchase with confidence.\u201d  <\/p>\n\n\n\n

The company\u2019s sweeping digitization effort is focused on developing and updating digital assets that better serve customers and partners and engage with them on their terms. The ultimate objective is to enhance the online interactions users have with Vertiv, to make it easier for them to find what they need when they visit Vertiv.com or use the Vertiv XR app, and to help Vertiv and its partners have more meaningful, productive engagements with customers and partners.  <\/p>\n","protected":false},"excerpt":{"rendered":"

The virtual representation helps today\u2019s data center decision-makers by providing a convenient tool to plan their space and provide support after installation, with the intent of improving understanding of how the infrastructure will support their compute and impact the physical footprint.<\/p>\n","protected":false},"author":6,"featured_media":54434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[96,2727,1656,4266],"class_list":["post-54433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","tag-technology","tag-technology-adaption","tag-technology-investment","tag-vertiv"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/54433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=54433"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/54433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/54434"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=54433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=54433"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=54433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}