{"id":53601,"date":"2023-01-17T10:34:25","date_gmt":"2023-01-17T02:34:25","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=53601"},"modified":"2023-01-17T10:34:27","modified_gmt":"2023-01-17T02:34:27","slug":"findings-reveal-gamers-live-dual-lives-with-majority-favoring-their-gaming-alter-ego-to-their-everyday-persona","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2023\/01\/17\/findings-reveal-gamers-live-dual-lives-with-majority-favoring-their-gaming-alter-ego-to-their-everyday-persona\/","title":{"rendered":"Findings reveal gamers live \u2018dual lives\u2019, with majority favoring their gaming alter-ego to their everyday persona"},"content":{"rendered":"\n

New research revealed that over half (52%) of gamers identify with their online alter-ego more than their real-life identity. Inspired by this dual-persona, Lenovo has teamed up with comic artist and game designer Salva Esp\u00edn, to create a collection of limited-edition stickers that combine the on and offline world.<\/strong><\/p>\n\n\n

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Comic artist and game designer, Salva Esp\u00edn<\/figcaption><\/figure>\n<\/div>\n\n\n

The digital world truly is a matrix of the real world, as research conducted by Lenovo found gamers feel their most authentic self when gaming at home (58%), followed by socialising with friends and family (52%) and participating in other personal hobbies and interests (46%).<\/p>\n\n\n\n

With nearly 60% of gamers choosing to keep their gaming life until after work, findings revealed that certain professions feel their most authentic when playing specific genres of games. According to Lenovo\u2019s research study, clerical workers (44%), medical & healthcare workers (42%), financial workers (38%) and science workers (40%) for example, feel their most authentic self when playing strategic games. Whereas those working in the computer sector feel most authentic playing RPGs (45%) with creatives (40%) opting for role playing games.<\/p>\n\n\n

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Lenovo has teamed up with comic artist and game designer Salva Esp\u00edn, to create a collection of limited-edition stickers that combine the on and offline world.<\/figcaption><\/figure>\n<\/div>\n\n\n

Lenovo Legion laptops serve as an epic conduit, bridging the worlds that gamers often straddle. Complete with AMD Ryzen processors and AMD Radeon graphics, the Lenovo Legion 7 and the Lenovo Legion Slim 7 offer greater freedom to roam, while still retaining the power and performance to support so its users can continue to be irrepressibly stylish on the outside, and indomitably savage on the inside.<\/p>\n\n\n\n

Many gamers live dual lives, yet rarely is this duality celebrated. Tapping into this mentality of multiple \u2018skins\u2019, Lenovo Legion has teamed up with Salva Esp\u00edn, comic artist and game designer, known for his work with Marvel on characters like Deadpool, She-Hulk, X-Men, and Wolverine, to create a series of \u2018Second Skin\u2019 stickers<\/p>\n\n\n\n

Salva Esp\u00edn has commented, \u201cIt has been amazing to be part of this project, which has allowed me to indulge in all my passions design, gaming, and technology. I thoroughly enjoyed the whole creative process, working closely with the Lenovo team to shape the five designs that best illustrate the survey results. I\u2019ve already customized my Lenovo Legion 7 with the sticker that represents the duality between my professional self and my gaming alter ego, and I can\u2019t wait to see how these designs will become part of thousands of people\u2019s laptops!\u201d<\/p>\n\n\n\n

The stickers are a juxtaposition of what life would look like if we were to embrace our online authentic selves all the time. From a Mage on a coffee run to a knight checking their medical inventory, these stickers are designed to encourage gamers to embrace their alter egos, no matter what their skin.<\/p>\n\n\n\n

Alberto Spinelli, Chief Marketing Officer, Lenovo EMEA, comments: \u201cWe\u2019ve had a lot of fun working with Salva on the Second Skin campaign. As a brand that\u2019s always been passionate about supporting gamers to do incredible things \u2013 when gaming and in life \u2013 it\u2019s our ambition that the Second Skin stickers encourage our community to be their authentic self, whether at work or mid-battle royal. Laptop stickers are an expression of our personality and in these designs, Salva has managed to capture the collision of both worlds brilliantly. We hope they spread as much joy as they\u2019ve brought us.\u201d<\/p>\n\n\n\n

Christian Dotzauer, EMEA Marketing Lead, AMD, comments: \u201cThis research points to an important truth about the role of gaming experiences in many peoples\u2019 lives as a source of fun, rich social connection, and true self-expression. The communities that form around games and gaming experiences are unlike any other, and we\u2019re delighted to collaborate with Lenovo to celebrate gamers bringing their true selves to other aspects of their lives through Savage Stickers.\u201d<\/p>\n\n\n\n

The final sticker will be left to the Lenovo Legion Gaming Community to create. Anyone can submit their own dual persona sketch, simply by replying to the Community thread and uploading their artwork. The deadline for submissions will be 26th January 2023, at which point, Salva will personally select his favourite before working with the winner to turn the concept into the final Second Skin design.<\/p>\n","protected":false},"excerpt":{"rendered":"

To celebrate these dual-personas, Lenovo has partnered with renowned Marvel comic artist and game designer, Salva Esp\u00edn, to design five Lenovo Legion \u2018Second Skin\u2019 stickers that capture this duality \u2013 and you can design the final sticker.<\/p>\n","protected":false},"author":6,"featured_media":51619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[34,2506,312,607],"class_list":["post-53601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","tag-gaming-2","tag-gaming-industry","tag-lenovo","tag-lenovo-philippines"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/53601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=53601"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/53601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/51619"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=53601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=53601"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=53601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}