{"id":52165,"date":"2022-10-27T07:23:00","date_gmt":"2022-10-26T23:23:00","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=52165"},"modified":"2022-10-25T12:25:41","modified_gmt":"2022-10-25T04:25:41","slug":"atram-launches-csr-program","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2022\/10\/27\/atram-launches-csr-program\/","title":{"rendered":"ATRAM launches CSR program"},"content":{"rendered":"\n

As part of its commitment to sustainability, the ATRAM Group, an independent asset and wealth manager in the Philippines, partnered with the Ramon Aboitiz Foundation, Inc. (RAFI) to support carbon sequestration via a tree planting project in Borbon, Cebu. Through RAFI\u2019s One-To-Tree program, the partnership planted 5,000 fruit tree seedlings in this municipality that is in the northeastern part of the island of Cebu. <\/strong><\/p>\n\n\n\n

The program is aimed at not just planting seedlings but also nurturing them into maturity and contribute towards carbon neutrality or carbon negative for ATRAM. Once the seeds grow and become fruit-bearing, the program is also expected to support local employment and food security in the community.<\/p>\n\n\n\n

This tree planting activity marks the first of many projects under ATRAM\u2019s Corporate Social Responsibility (CSR) program, where they have adopted three of the United Nation\u2019s 17 Sustainable Development Goals (SDGs), including Goal #13 Climate Action. \u201cIt\u2019s something that we look forward to doing more of because it\u2019s something that\u2019s entrenched in the company\u2019s core propositions, which is really about sustainability, nurturing, and growing together,\u201d shares ATRAM Chief Revenue Officer, Marcy Kohchet-Chua. \u201cWhen we talk about investing, we\u2019re not talking about things that happen overnight. These are things intended for the long term\u2013and that\u2019s where we want to take this partnership and program.\u201d<\/p>\n\n\n\n

According to Kohchet-Chua, each tree planted also marked milestone birthdays of their clients, furthering the company\u2019s goal of nurturing relationships with their clientele.<\/p>\n\n\n\n

Born out of the goal to slow down the effects of harmful illegal logging practices, One To Tree\u2019s vision is to revive biodiversity in the Philippines through planting native trees in various locations around the Philippines. \u201cTrees are [the] main source in converting carbon dioxide into oxygen. In our case we\u2019re planting fruit trees, which now provides us with food and sustenance,\u201d explains RAFI Chief Financial Officer, Carlos Kahn, on the benefits of the foundation\u2019s tree planting initiative. According to RAFI, native trees provide better flora to the area around them, support endangered and other wildlife species, and help impede erosion.<\/p>\n\n\n\n

\u201cWe want to collaborate with foundations and folks that do good work and that\u2019s our main purpose,\u201d says ATRAM Chief Executive Officer, Phillip Hagedorn. \u201cThere is no better symbol of a good investment than a tree. From a small seed, the investment of time and resources to grow while managing risks (such volatile weather) can bear fruit via good returns that the next generation can use to build their future better.\u201d<\/p>\n\n\n\n

Recognizing the value of sustainability, ATRAM innovates to provide solutions to support sustainable development, including launching the ATRAM Philippine Sustainable Development and Growth Fund. \u201cWe are looking at companies from a different lens\u2013not just a financial lens, but a sustainable lens as well. That helps us make identify which companies out there look to create profit with a purpose and sustainability in mind. That\u2019s one of the missions that we have,\u201d adds Hagedorn.<\/p>\n\n\n\n

The Fund is designed to invest in companies that score high in terms of the integration of UN SDGs into their operations and strategy, and have reported attractive returns relative to valuations.<\/p>\n","protected":false},"excerpt":{"rendered":"

The program is aimed at not just planting seedlings but also nurturing them into maturity and contribute towards carbon neutrality or carbon negative for ATRAM. Once the seeds grow and become fruit-bearing, the program is also expected to support local employment and food security in the community.<\/p>\n","protected":false},"author":6,"featured_media":52166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[2550,96,2727,1656],"class_list":["post-52165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-corporate-social-responsibility","tag-technology","tag-technology-adaption","tag-technology-investment"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/52165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=52165"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/52165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/52166"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=52165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=52165"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=52165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}