{"id":51241,"date":"2022-09-07T11:20:42","date_gmt":"2022-09-07T03:20:42","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=51241"},"modified":"2022-09-07T11:20:44","modified_gmt":"2022-09-07T03:20:44","slug":"government-private-sector-commit-to-partner-for-truth-innovation-progress-at-pr-con","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2022\/09\/07\/government-private-sector-commit-to-partner-for-truth-innovation-progress-at-pr-con\/","title":{"rendered":"Government, private sector commit to partner for truth, innovation, progress at PR Con"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Leading public and private sector leaders have actively pledged to anchor their respective communication efforts on truth, innovation, and progress amid a reopening economy at the successfully concluded \u201cThe Tipping Point,\u201d the 2022 National Public Relations Congress last September 1 and 2 at The Peninsula Manila, Makati City.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur biggest challenge today is how to turn negative communication into positive communication. Stories that are inspiring, programs and campaigns that are uplifting \u2013 these are what we need today. Fellow communicators, we can be the light when things get dark. We are integral to this tipping point,\u201d urged Harold C. Geronimo, APR, President of the Public Relations Society of the Philippines (PRSP), speaking to nearly 300 on-site delegates and over 1,000 student delegates who joined online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organized by the PRSP, the PR Congress is the largest congregation of PR practitioners across industries in the public sector, civil society, and students in the Philippines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recognizing the vital role the public and private sectors both play in communication,\u00a0Press Secretary\u00a0Trixie Cruz-Angeles\u00a0delivered the keynote message on behalf of President Ferdinand R. Marcos, Jr., while\u00a0National Economic and Development Authority Secretary Arsenio M. Balisacan\u00a0shared his thoughts on how communication drives public-private partnerships in the quest for a higher growth path in the new normal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe government is serious about fostering a renewed sense of unity in our society. Thus, it launched the One Messaging Policy, which aims to prevent disinformation, misinformation, and malformation through close collaboration among agencies under the executive branch,\u201d Press Secretary Cruz-Angeles said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, homegrown business icons who joined the event\u2019s high-level discussions include\u00a0Manuel V. Pangilinan, Chairman and President, Metro Pacific Investments Corp. (MPIC);\u00a0Kevin Tan, Chief Executive Officer, Alliance Global Group;\u00a0June Chaye Cabal-Revilla, Chief Financial Officer and Chief Sustainability Officer, MPIC; and\u00a0Christian Gonzalez, Executive Vice President and Chief Risk Officer, International Container Terminal Services, Inc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe all have to work together to fight disinformation. In this profession, we all have to communicate with integrity and a sense of responsibility,\u201d Tan said as part of the Positive Communications in the \u2018New Normal\u2019 panel, one of the many engaging sessions during the National PR Congress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overseas speakers who joined the much-anticipated event were\u00a0Prita Kamal Gani, President, ASEAN PR Network;\u00a0Jaffri Amin Osman, Executive Member of the Global Alliance for PR and Communication Management;\u00a0Fiona Cassidy, President, PR Institute of New Zealand, and\u00a0Boy Kelana Soebroto, General Chair, PERHUMAS (Indonesia PR Association).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs PR and communications professionals, it is imperative ethics underpin how we operate. Our challenge is to be nimble and adapt to our environment, not get distracted by the newest fad, and be relevant,\u201d Cassidy remarked.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organized by the PRSP, the PR Congress is the largest congregation of PR practitioners across industries in the public sector, civil society, and students in the Philippines.<\/p>\n","protected":false},"author":6,"featured_media":51242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[96,2727,1656],"class_list":["post-51241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-technology","tag-technology-adaption","tag-technology-investment"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/51241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=51241"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/51241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/51242"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=51241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=51241"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=51241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}