{"id":5112,"date":"2014-06-03T20:12:12","date_gmt":"2014-06-03T12:12:12","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=5112"},"modified":"2014-06-03T20:12:12","modified_gmt":"2014-06-03T12:12:12","slug":"new-volvo-xc90-launched","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2014\/06\/03\/new-volvo-xc90-launched\/","title":{"rendered":"All-new Volvo XC90 launched"},"content":{"rendered":"

One of the most anticipated car launches of recent years \u2013 Volvo\u2019s all-new XC90 \u2013 has started. Volvo Cars has created a launch program that will unveil the car from the inside out, meaning that it will start by disclosing the many new interior features of the car and culminate in the full external reveal in August.<\/strong><\/p>\n

\"Volvo\"<\/a><\/p>\n

The original XC90 was launched in 2002, and it revolutionized the SUV segment with its combination of space, versatility and safety. It went on to become a global sales phenomenon. As will be made clear in coming weeks, the all-new XC90 will also be a transformational vehicle in its market segment.<\/p>\n

As a taste of what is to come, today, Volvo Cars provides the first glimpse of the interior of the car.<\/p>\n

The new interior is the most luxurious to have been designed for a Volvo, taking its inspiration from the country of Volvo\u2019s birth, Sweden, which has a global reputation for integrating the latest technology with design that is clean, beautiful and crafted from the finest materials.<\/p>\n

\u201cThe most striking feature is a tablet-like touch screen control console, which forms the heart of an all-new in-car control system,\u201d said Thomas Ingenlath, SVP for design of Volvo Car Group. This system is virtually button free and represents an entirely new way for drivers to control their car and access a range of Internet-based products and services.<\/p>\n

The new XC90\u2019s interior combines materials such as soft leather and wood with handcrafted details including a gear-lever made of crystal glass from Orrefors, the famous Swedish glass maker, and diamond-cut controls for the start\/stop button and volume control.<\/p>\n

\u201cThese details are designed to become the jewels of the interior. They add a bit of exclusive playfulness rather than pure functionality,\u201d said Robin Page, Volvo Cars\u2019s interior design director.<\/p>\n

The all-new XC90 is the first Volvo to use the company\u2019s Scalable Product Architecture (SPA), which creates a far wider range of design possibilities, improves driveability and permits the inclusion of the latest safety features and connected in-car technologies, while at the same time increasing interior space.<\/p>\n

\u201cOur new interior architecture is pure and uncluttered, while still radiating the sophisticated confidence and formality that luxury SUV customers expect,\u201d said Peter Mertens, SVP for research and development of Volvo Car Group<\/p>\n

The story of the latest advancements within safety and interior air quality will be released in late July\/early August, while the reveal of the technology highlights, including chassis and powertrains, will start in mid-July and continue throughout the summer until the exterior launch at the end of August.<\/p>\n

\u201cThe customer and the customer experience are at the heart of everything we do at Volvo Cars. We don\u2019t do technology for technology\u2019s sake \u2013 everything in a Volvo is there to make our cars safer and more pleasurable to drive,\u201d said Alain Visser, SVP for marketing, sales and customer Service of Volvo Car Group.<\/p>\n","protected":false},"excerpt":{"rendered":"

One of the most anticipated car launches of recent years \u2013 Volvo\u2019s all-new XC90 \u2013 has started. Volvo Cars has created a launch program that will unveil the car from the inside out, meaning that it will start by disclosing the many new interior features of the car and culminate in the full external reveal in August.<\/p>\n","protected":false},"author":6,"featured_media":5113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[637],"tags":[1687,628,1366,1686],"class_list":["post-5112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motoring-2","tag-car","tag-motoring","tag-volvo","tag-xc90"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/5112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=5112"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/5112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/5113"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=5112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=5112"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=5112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}